Press Release

Best of the Best Wins with StrongMail’s Email Marketing Solutions

London, UK – 26th February 2009 – With over 250,000 weekly players, Best of the Best is one of UK’s largest supercar competition organisers. The company, whose prize fantasy cars can be seen in many of the UK’s airport lounges, has increased its email delivery rates and repeat business opportunities by switching to StrongMail On-Demand, a dedicated email marketing service offering higher performance and greater economy over traditional outsourced solutions.

Hosted by Rackspace, StrongMail’s On-Demand service has also cut the time taken to create email campaigns by about 40 per cent. Furthermore, because StrongMail’s proven email delivery system is available as a dedicated hosted service, Best of the Best has achieved these results without the need to make an up-front capital investment or deploy additional IT resources to manage and maintain the dedicated server.

Best of the Best, which has given away £8million worth of cars to 200 ‘spot the ball’ competition winners in the last six years, selected the StrongMail On-Demand service as an alternative to a traditional email service provider. This is because StrongMail provides more control over email timing and segmentation, allowing for more targeted and efficient campaigns. StrongMail also allows Best of the Best to design and send personalised emails based on customer participation history and preferences, which further improves customer responsiveness to campaigns. In addition, StrongMail automatically processes bounce-back emails and unsubscribe requests, which improves list hygiene and deliverability levels.

Richard Bewley, Online Marketing Manager for Best of the Best, was particularly enthusiastic about StrongMail’s Live Updates feature, which ensures Best of the Best’s emails meet changing ISP delivery requirements. He explains: “Thanks to StrongMail, we are always aware of the parameters that Google, Hotmail or other ISPs are using to identify potential spammers – and we can take action to make sure our emails, which have, after all, been requested by our customers, arrive in their inboxes and not their junk folders. Our previous email solution didn’t even come close to offering such a dynamic and responsive way of improving deliverability – and I’m convinced that the effectiveness of our campaigns suffered as a result.”

Bewley concludes: “StrongMail On-Demand has been a revelation to us. It combines ease-of-use with detailed campaign analysis and practical ways of ensuring improved deliverability levels. It offers us much more control than an ESP solution could, and, because our StrongMail server is located in a hosted environment, we don’t need to worry about maintenance, management and updates. In short, it’s an all-round winner.”

About StrongMail Systems, Inc.
StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.

About Best of the Best
Based in South West London, Best of the Best plc is a supercar competition organiser. The company, which is part owned by the British Airports Authority (BAA Ltd) is listed company on the AIM market of the London Stock Exchange, and has been trading for over 6 years. In that time it has given away over £8 million of cars to over 200 winners.

Media Contact
James Carter or Richard Wolfe
Touchdown PR
T: +44 (0) 1252 717040
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To schedule a free demo, call (800) 971-0380 or contact us via the following link: http://www.strongmail.com/company/contact-us/contact-us.

Press Contacts:
Laurie Gibson
Kickstart Consulting
+1 (650) 969-0764
strongmail@kickstartconsulting.com