Press Release

StrongMail's Salesforce.com Connector Certified for AppExchange

AppExchange certification validates integrity and security of StrongMail's two-way integration and makes application readily available to Salesforce.com's vast user community

Redwood City, Calif., May 18, 2009 – StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced that the StrongMail Salesforce.com Connector for Message Studio has been officially certified for the AppExchange marketplace. The rigorous AppExchange certification process validates the integrity and security of StrongMail's two-way integration and makes the connector readily available to more than one million members of Salesforce.com's active user community.

Certified for use with Message Studio, StrongMail's powerful campaign management application, the StrongMail Salesforce.com Connector is a powerful tool that allows marketers to easily leverage CRM data to send highly targeted email marketing campaigns. Equally important, the seamless two-way integration writes back mailing data and critical response data, including opens, clicks and unsubscribes, to Salesforce.com at the individual Lead or Contact level.

“Shopzilla relies on StrongMail’s Salesforce.com Connector to gain seamless access to consumer contacts in Salesforce.com to enable drip-type marketing campaigns designed to heighten user engagement on BizRate.com and Shopzilla.com," said Marissa Contreras, senior manager of direct marketing at Shopzilla. "This allows us to couple the power of Salesforce.com’s on-demand CRM platform with StrongMail’s enterprise-class, high deliverability email systems.”

Real-time integration with their CRM data enables any Message Studio user to easily create mailing targets based on multiple attributes within their Salesforce.com database. In addition to standard campaign reporting within Message Studio, the Salesforce.com Connector also allows an organization's sales team to access up-to-date mailing and results information from within their Salesforce.com accounts.

“StrongMail's Salesforce.com Connector for Message Studio provides easy, unfettered access to customer data, which is key to sending relevant campaigns that deliver results," said Dave Cormier, director of product marketing at StrongMail Systems. “Message Studio offers email marketers a powerful solution for leveraging the rich customer data made available via seamless integration with the industry's premier CRM tool."

Availability
The StrongMail Salesforce.com Connector is available immediately for use with StrongMail Message Studio.

About StrongMail Systems, Inc.
StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.

Media Contact
Kevin Cheng
Eastwick Communications
+1 650-480-4019

 

To schedule a free demo, call (800) 971-0380 or contact us via the following link: http://www.strongmail.com/company/contact-us/contact-us.

Press Contacts:
Laurie Gibson
Kickstart Consulting
+1 (650) 969-0764
strongmail@kickstartconsulting.com