Press Release

StrongMail and FootSmart Webinar to Showcase the Power of Automating Email to Drive Revenue and Customer Engagement

Learn how a leading retailer is leveraging operational emails to drive $750K in new revenue

Redwood City, Calif., September 21, 2009 – StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced an upcoming webinar for email marketers entitled, "The Power of Automating Email to Drive Revenue and Customer Engagement.” This complimentary webinar is being held on Wednesday, September 30, 2009, and will feature leading footwear retailer FootSmart presenting an in-depth case study, as well as expert advice for creating your own program from email marketing thought leader Ryan Deutsch.

Marketing to customers based on prior actions and purchase history can be a powerful tool for boosting relevancy, conversions and revenue. Integrating this strategy into your transactional email streams, such as confirmations, shipping notices, and password reminders, is a proven technique for improving your bottom line.

This interactive webinar will show first-hand how an Internet Retailer Top 500 company is leveraging this powerful channel with great success. Equally important, attendees will learn best practices for program design and implementation, get access to new adoption research and have their questions answered in an interactive Q&A session.

Webinar: The Power of Automating Email to Drive Revenue and Customer Engagement
Date: Wednesday, September 30, 2009
Time: 11:00am PT / 2:00pm ET
Free Registration: http://www.strongmail.com/automatingemail

Webinar Topics

• The value of transactional email as a marketing channel
• How to establish cross-departmental cooperation to launch a program
• How FootSmart is generating $750K annually with transactional email
• Best practices for program design, implementation and CAN-SPAM compliance
• Real-world examples and use cases for successful programs

Speakers

• Ryan Deutsch, Vice President of Strategic Services, StrongMail
• Shera Shrago, Sr. Manager of Interactive Marketing, FootSmart

About StrongMail Systems, Inc.
StrongMail’s marketing and transactional email solutions enable businesses to deliver more relevant, timely and cost-effective messages.  StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also providing IT with superior deliverability and reliability.  Combining an easy-to-use email marketing application, high-performance delivery system, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry.  To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/strongmail or www.facebook.com/strongmail.

CONTACT
Kevin Cheng
Eastwick Communications for StrongMail Systems
650-480-4080

 

To schedule a free demo, call (800) 971-0380 or contact us via the following link: http://www.strongmail.com/company/contact-us/contact-us.

Press Contacts:
Laurie Gibson
Kickstart Consulting
+1 (650) 969-0764
strongmail@kickstartconsulting.com