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Press Release
Mozy Switches to StrongMail to Improve Email Performance, Security and Costs
Leading online backup service relies on StrongMail's marketing and transactional email solutions
Redwood City, Calif., March 1, 2010 – StrongMail Systems, Inc., a leading provider of online marketing solutions for email and social media, today announced that Mozy, the industry-leading online backup service from EMC, is centralizing all marketing and transactional email onto StrongMail Message Studio.
Serving more than 50,000 businesses and one million users, Mozy has established itself as the industry's most trusted online backup solution. Mozy has earned its reputation by providing a secure and affordable online backup service that allows businesses and consumers to protect valuable data from loss that can occur from theft, disasters or technical failures. Mozy now relies on StrongMail to send service notifications, newsletters and messages introducing new products and expand its customer base.
Mozy originally relied on a top-tier email service provider (ESP) to send email, however, the high cost of working with an ESP and the lack of visibility into the deliverability and performance led Mozy to start researching alternate solutions. After evaluating several vendors, Mozy selected StrongMail for its ability to centralize its marketing and transactional email on one platform while also lowering costs and streamlining operations.
"StrongMail will enable us to better serve our customers with the reliable delivery of critical service messages, as well as increase our bottom line with more relevant promotional communications," said Dave Robinson, vice president of marketing at Mozy. "By centralizing all of our email streams on StrongMail, we will be able to significantly streamline our operations and lower our costs."
“By centralizing all customer email on StrongMail, Mozy can now better serve its customers with reliable and highly relevant communications – all while keeping its data more secure and lowering costs,” said Kristin Hersant, director of corporate marketing at StrongMail Systems. “Mozy clearly understands the value in leveraging customer profile and behavioral data to send messages that drive customer satisfaction and revenue, and StrongMail will simplify that process with its user-friendly interface and direct connections to relevant applications and systems."
About StrongMail Systems, Inc.
StrongMail’s online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.
MEDIA CONTACTS
Kevin Cheng
Eastwick Communications for StrongMail
650-480-4080
To schedule a free demo, call (800) 971-0380 or contact us via the following link: http://www.strongmail.com/company/contact-us/contact-us.
Press Contacts:
Laurie Gibson
Kickstart Consulting
+1 (650) 969-0764
strongmail@kickstartconsulting.com
