Press Release

Shoebuy.com Recruits Thousands of New Customers with StrongMail's Social Media Referral Solution

StrongMail's viral marketing platform enables top online footwear retailer to tap the power of social media to expand its customer base and drive new revenue

Redwood City, Calif., April 21, 2010 – StrongMail, a leading provider of online marketing solutions for email and social media, today announced that Shoebuy, one of the largest retailers of footwear and related apparel on the Internet, has acquired thousands of new customers with the StrongMail Influencer social media referral marketing solution. Using StrongMail Influencer to facilitate word-of-mouth marketing via an interactive referral program, Shoebuy.com has significantly increased website visits and new purchases.

Shoebuy is not only one of the biggest online retailers focused on footwear, it's also been consistently recognized by Bizrate as a leader in customer satisfaction. This strong commitment to customer service has enabled Shoebuy to amass a loyal and passionate customer base that has been instrumental in successfully growing its business. In order to capitalize on its happy customers, Shoebuy turned to StrongMail Influencer to power a social referral program that rewards its customers for sharing offers with their social networks.

Since integrating the StrongMail Influencer referral campaign into its website and marketing emails, Shoebuy's customers have shared offers with hundreds of thousands of potential customers within their social networks. More importantly, of the large number of new website visitors generated by the program, 10 percent of them convert into paying customers.

"Shoebuy's success leverages a vibrant company culture that is extremely focused on the customer experience, and StrongMail Influencer enables us to cash in on that investment with an innovative tool that makes it easy for our customers to share and easy for us to thank them for it," said James Keller, Chief Marketing Officer at Shoebuy.com. "With StrongMail Influencer, we have acquired thousands of new customers by tapping the passion of our most loyal brand advocates."

Using StrongMail Influencer, Shoebuy is able to optimize creative executions in real-time to maximize viral reach. In-depth reporting also enables Shoebuy to identify its top influencers in terms of invitations sent and actions upon them. Shoebuy is then able to leverage that data in future marketing campaigns. StrongMail Influencer also handles the tracking of referral performance, including automatic reminders of progress towards referral goals to maximize participation.

"Shoebuy's success with StrongMail Influencer is another great example of what's possible when you have the right tools and strategy for motivating and rewarding your most valuable customers," said Ryan Deutsch, vice president of emerging media at StrongMail. "Companies with passionate customers like Shoebuy cannot afford to ignore the value of social referral programs – especially when you have a tool like StrongMail Influencer that is capable of transforming loyal customers into brand advocates."

About Shoebuy.com
Shoebuy.com is one of the largest retailers of footwear and related apparel on the Internet. Shoebuy.com experiences over 6,500,000 visitors a month and is one of the 10 most visited apparel shopping sites in the country as rated by Hitwise. Shoebuy.com has partnerships with over 1,000 manufacturers and represents over 800,000 products from top brands. Shoebuy.com also operates Bagsbuy.com, which represents all categories of bags including handbags, backpacks, luggage, baby gear, briefcases and laptop bags, Product Express which makes available over 10,000 products with free overnight shipping for the customer who needs the product now, and designer.shoebuy.com which offers a specialized shopping experience and design-focused product from over 200 top designer brands.

About StrongMail Systems, Inc.
StrongMail’s online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.

MEDIA CONTACTS
Kevin Cheng
Eastwick Communications for StrongMail
650-480-4080

To schedule a free demo, call (800) 971-0380 or contact us via the following link: http://www.strongmail.com/company/contact-us/contact-us.

Press Contacts:
Laurie Gibson
Kickstart Consulting
+1 (650) 969-0764
strongmail@kickstartconsulting.com