Press Release

Email Marketing Roundtable Reveals Top Industry Trends

Email marketing leaders from ESPN, Publisher's Clearing House, Southwest Airlines, and other leading brands discuss data integration, social media and other industry priorities at StrongMail-sponsored event

Redwood City, Calif., June 7, 2010 – Email marketers see data integration, deliverability and social media as top priorities in 2010, according to a recent DMNews Industry Roundtable on the State of Email Marketing that was sponsored by email and social media marketing solutions provider StrongMail.

Conducted at DMNews' New York office on March 30, the roundtable featured email marketing executives from such notable brands as ESPN, Publisher's Clearing House, Southwest Airlines, TV Guide Online and Ziff Davis. DMNews editor-in-chief Carol Kroll and associate editor Dianna Dilworth moderated the discussion, which included expert commentary from StrongMail's senior director of strategic services, Kara Trivunovic.

Data integration was a central theme throughout the roundtable discussion, as the participants discussed their efforts to improve relevancy via a single view of the customer. Scott Keating, senior director of CRM marketing at ESPN explained how they are bringing together their various data sources, including Omniture source data, and integrating it all together against a single user.

Email marketers are still struggling with deliverability, which is complicated by changing protocols, insufficient reporting, and limited resources and expertise to deal with the challenges. Peter Westerman, senior vice president of audience marketing at Ziff Davis, discussed the importance of managing deliverability, even though it can be a time-consuming process.

Integrated marketing was also a top topic, as participants discussed integrating their email marketing programs with social media, mobile, direct mail, and other channels. Jason Scoggins, online marketing manager at Southwest Airlines, talked about the value of its social media outreach to have "true voices."

"StrongMail has always believed that effective email marketing comes down to having the right strategy, tools and resources, and that was certainly reinforced from the stories and experiences presented by the other email marketing leaders participating in the roundtable," said Kara Trivunovic, senior director of strategic services at StrongMail. "As more and more enterprises realize the value of leveraging a single view of the customer in their email communications, I believe the industry will benefit from a dramatic up-tick in customer revenue and satisfaction."

DMNews chronicled the event in an April 19 feature entitled "Inbox Success Driven by Data Integration: A Conversation on the State of Email Marketing." Read the in-depth article via the link below and discover how leading brands are evolving their email marketing programs in 2010 and addressing the challenges along the way.

Roundtable Feature Download Link: www.strongmail.com/roundtable

Roundtable Moderators

• DMNews – Carol Krol, Editor-in-Chief
• DMNews – Dianna Dilworth, Associate Editor

Roundtable Participants

• ESPN - Scott Keating, Senior Director of CRM Marketing
• Publisher’s Clearing House - Sal Tripi, Director of Operations
• Return Path - Stephanie Miller, VP of Global Market Development
• Southwest Airlines - Jason Scoggins, Online Marketing Manager
• StrongMail - Kara Trivunovic, Senior Director of Strategic Services
• TVGuide Online - Emily Christner, Director of Marketing
• Ziff Davis - Peter Westerman, SVP of Audience Marketing,
• Marketing Consultant - David Strauss

About StrongMail Systems, Inc.
StrongMail’s online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.

MEDIA CONTACTS
Kevin Cheng
Eastwick Communications for StrongMail
650-480-4080

To schedule a free demo, call (800) 971-0380 or contact us via the following link: http://www.strongmail.com/company/contact-us/contact-us.

Press Contacts:
Laurie Gibson
Kickstart Consulting
+1 (650) 969-0764
strongmail@kickstartconsulting.com