Press Release

StrongMail and Milyoni to Bridge the Gap Between Social Commerce and Social Media Marketing

Integrated solution to allow retailers to insert contextual products into relevant social conversations

Redwood City, Calif., June 9, 2010 – StrongMail Systems, Inc., a leading provider of online marketing solutions for email and social media, today announced that it will enable retailers to integrate e-commerce directly into social marketing programs via a new partnership with Milyoni, Inc., the leading provider of commerce solutions for social media.

Adding Milyoni as a StrongMail technology partner will allow marketers to introduce contextual assortments (customized packages of products) into relevant social conversations for any number of target member communities. This partnership complements StrongMail's existing social media marketing services and technology, which address all aspects of the social marketing process, from listening and understanding customers on the social web to fostering engagement and driving conversions.

By integrating Milyoni's iStore Dashboard into StrongMail Social Studio, StrongMail will enable brands to listen to conversations about its products and services, engage in the conversation via social channels (email, Facebook, Twitter, etc.) and present relevant product assortments based on the specifics of the social dialogue. In addition, Social Studio provides full reporting around the entire social program, from sharing activity to purchase behavior, allowing marketers to report on the specific contribution of each program.

“Milyoni’s leadership in social commerce made them a natural fit for the e-commerce components of StrongMail Social Studio,” says Ryan Deutsch, vice president of emerging media at StrongMail. “The ability to create contextual assortments of goods will help retailers leverage the power of the social web to get closer to consumers than ever before.”

“By combining our merchandising solution with the social media campaign management tools from StrongMail, retailers will have access to a comprehensive control panel for delivering messages, tracking results and driving tangible ROI through sales on social networks," said John Corpus, CEO of Milyoni, Inc. "With StrongMail, we have created a one-stop shop for merchants and marketers to manage social media, increase customer engagement and drive bottom-line results.”

In fact, early adopters of social commerce are reporting extraordinary results. Several online merchants have recently worked with Milyoni to introduce social commerce strategies that resulted in converting their Facebook fans into paying customers and viral promoters. Milyoni customers include several high-profile sports-oriented organizations, specialty retailers, political campaigns, charities, online publishers and more.

About Milyoni
Milyoni, Inc., based in the San Francisco Bay Area, is the developer of a new Facebook app that marries social networking with ecommerce. With over 400 million users and the number one destination on the web, Facebook offers a new opportunity to extend customer loyalty and increase revenue. Milyoni has seized the opportunity by creating the first shopping cart that operates entirely within Facebook and enhanced it with features that makes shopping seamless to the social experience. We call it Conversational Commerce® and it delivers the best ROI in social media. After just a few short months on the market, we have reach over 3.0 million fans from several customers, including The NBA, The Onion, John Elway, Equator Coffees, Cowgirl Creamery and more. Visit us at http://www.milyoni.com

About StrongMail Systems, Inc.
StrongMail’s online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.

MEDIA CONTACTS
Kevin Cheng
Eastwick Communications for StrongMail
650-480-4080

To schedule a free demo, call (800) 971-0380 or contact us via the following link: http://www.strongmail.com/company/contact-us/contact-us.

Press Contacts:
Laurie Gibson
Kickstart Consulting
+1 (650) 969-0764
strongmail@kickstartconsulting.com