Press Release

StrongMail Brings Measurable Social Media Marketing to the UK

StrongMail Social Studio provides professional online marketers with all-in-one platform for campaign management, viral marketing and social sharing

London, UK, 28 June 2010 – StrongMail, a leading provider of online marketing solutions for email and social media, today launched Social Studio™ in the United Kingdom. Social Studio is a centralised campaign management application that enables marketers to engage their brand influencers in social channels with detailed performance measurement and analytics.

A comprehensive, all-in-one social media marketing suite, Social Studio includes a referral marketing platform, a sophisticated campaign management application and social sharing tool. Using Social Studio, marketers have an effective and easy way to target, measure and optimise multi-channel social media marketing campaigns, with detailed analytics for measuring reach, engagement and performance – all while identifying their biggest brand advocates and tracking conversions.

Social Studio provides marketers with actionable metrics that go beyond the advertising-oriented metrics offered by competing solutions, such as number of impressions and increased reach. Every product in the Social Studio suite provides detailed performance metrics all the way to the conversion, enabling marketers to understand the true impact that each social media campaign contributes to key business objectives, such as driving revenue, subscriptions or downloads. No stranger to measurable social media marketing, StrongMail acquired social media marketing leader Popular Media in June 2009.

Richard Bewley, Online Marketing Manager for leading supercar competition company, Best of the Best, said: "Until now, it has been incredibly hard to measure the impact of social media. But with StrongMail Social Studio, we finally have access to the metrics that we need to evaluate the performance of our social media efforts. Whether launching viral referral campaigns or making content sharable, everything can be measured and tracked back to the business’ bottom line. The time has finally come for businesses to make social media marketing accountable."

Social Studio Components
StrongMail Social Studio consists of the following solutions that are driving measureable results for organisations across a variety of vertical industries.

• StrongMail Influencer™ – Allows businesses to easily acquire new customers online. A next generation, customer-get-customer solution that combines word-of-mouth marketing, ecommerce and the social web. Enables detailed reports on sharing behavior and conversions, and building loyalty segments for future re-marketing efforts.
• Social Direct™ - Enables users to launch targeted, direct-response campaigns into Twitter and Facebook and leverage advanced analytics to track performance all the way to the conversion and identify the biggest influencers. Additionally, businesses can manage multiple profiles and analyse post metrics in real-time.
• Social Notes® – Enables website visitors and email subscribers to share branded content across the top social networks, blogs and email. Businesses can then view the most popular content and social sharing channels alongside usage activity such as views, clicks and conversion rates.

"The real value of social media marketing is to move beyond merely listening, to start driving actual revenue, and that’s exactly what Social Studio makes possible," said Paul Bates, UK Managing Director at StrongMail. "Getting started with social media marketing doesn't have to be difficult, and StrongMail has both the technology and complementary strategic services to prove it."

Social Studio Availability
StrongMail Social Studio is available immediately to professional online marketers in the UK and the US.

About StrongMail Systems, Inc.
StrongMail’s online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.

MEDIA CONTACTS
Emily Gallagher/Tom Woods
Touchdown PR
+44 (0) 1252 717040

To schedule a free demo, call (800) 971-0380 or contact us via the following link: http://www.strongmail.com/company/contact-us/contact-us.

Press Contacts:
Laurie Gibson
Kickstart Consulting
+1 (650) 969-0764
strongmail@kickstartconsulting.com