Press Release

StrongMail and ThreadMarketing Showcase Best-in-Class Email Marketing Campaigns in New Email Breakthrough Report

Chase, Disney, Jetsetter, Sephora and Sonos recognized for creating an exceptional customer experience through use of innovative design, compelling copy and social media

Redwood City, Calif., August 11, 2010 – StrongMail, a leading provider of online marketing solutions for email and social media, and ThreadMarketing, a StrongMail Company and full-service email and social CRM agency, today announced the Q210 edition of its co-produced Email Breakthrough Report series, featuring detailed analysis of best-in-class email marketing campaigns across five industry verticals.

The Q210 Email Breakthrough Report features expert critique and a visual analysis of each winning template, which serves as a valuable benchmark for email marketers to evaluate and optimize their own campaigns. The "Top 5 Trends to Watch" featured in this latest report provide critical insight for generating the highest ROI from an organization's email marketing campaigns, including innovative design, compelling copy, and effective social media integration.

The "breakthrough" campaigns featured in this report were selected from more than 100 email campaigns in Q210 for excellence in the following areas: outstanding content and creative execution, application of sophisticated email technology, use of innovative digital marketing techniques, and a commitment to an exceptional user experience.

Q210 Email Breakthrough Report Winners

• Winner: Disney
  Industry: Media, Entertainment and Publishing
  Campaign: FamilyFun Weekender
• Winner: Sonos
  Industry: Technology
  Campaign: Newsletter Confirmation
• Winner: Sephora
  Industry: Retail
  Campaign: Onboarding Lifecycle Email
• Winner: Jetsetter
  Industry: Travel & Hospitality
  Campaign: The Undiscovered Caribbean
• Winner: Chase
  Industry: Financial Services
  Campaign: Facebook Announcement

"Consumers are receiving more marketing messages than ever before, which ups the ante for email marketers to get their attention with the right combination of eye-catching design and data-driven relevance," said Kara Trivunovic, senior director of strategic services at ThreadMarketing, a StrongMail Company. "Investing in good strategy and design doesn't just increase your clicks and conversions; it deepens the customer connection, which ultimately improves interactions across all channels."

Report Availability
The report is free and available for download at: www.strongmail.com/Q210-Breakthrough

Report Methodology
A panel of email industry veterans assesses more than 100 email programs from specific industries and narrows them down to three finalists within five verticals. From the three finalists in each vertical, a "Best in Class" is selected to be featured in the quarterly Email Breakthrough Report.

About StrongMail Systems, Inc.
StrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through email marketing and social media. With our unique combination of technology and services, StrongMail takes a fundamentally different approach that offers many distinct advantages. StrongMail's dedicated solutions offer the lowest cost of ownership of any tier-one solution and easily connect with customer data for superior relevancy and performance. StrongMail's email and social CRM agency provides groundbreaking strategic and creative services to help marketers listen, learn, engage and influence best customers. It's these differences that have led Fortune 2000 brands to switch to StrongMail. Learn more at www.strongmail.com or via the links below.

Newsletters: www.strongmail.com/site/subscribe/
Facebook: www.facebook.com/StrongMail
Twitter: www.twitter.com/StrongMail
Blogs: www.strongmail.com/resources/blogs/

MEDIA CONTACTS
Kevin Cheng
Eastwick Communications for StrongMail
650-480-4080

To schedule a free demo, call (800) 971-0380 or contact us via the following link: http://www.strongmail.com/company/contact-us/contact-us.

Press Contacts:
Laurie Gibson
Kickstart Consulting
+1 (650) 969-0764
strongmail@kickstartconsulting.com