News & Events
Press Release
Franklin Covey Products Develops a Habit for StrongMail Systems
Global leader in business planning and productivity tools selects StrongMail to overcome challenges with internal system and outsourced email service provider
Redwood City, Calif., January 6, 2009 – StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced that Franklin Covey Products, the global leader in organization, effectiveness, planning and productivity tools, is standardizing its email marketing programs on StrongMail's on-premise platform. Franklin Covey Products implemented StrongMail after experiencing the limitations of an internal CRM system and an outsourced email service provider.
Franklin Covey Products sells its popular products and services in more than 147 countries through its catalogs and more than 70 retail stores and 13,000 third-party outlets. With millions of customers worldwide, Franklin Covey Products relies on email as a primary channel for acquiring, retaining and building customer relationships.
Originally, Franklin Covey Products relied on an internal CRM system to manage its email marketing programs. But, performance, lack of visibility and the need to improve email delivery and segmentation led the company to pursue an alternative solution. After an extensive review of outsourced solutions, Franklin Covey Products selected a top-tier email service provider, but ended the relationship prematurely due to deliverability and customer service challenges. Consequently, Franklin Covey Products zeroed in on StrongMail's on premise email marketing solutions.
“By combining a powerful and user-friendly email marketing system with extensive deliverability services, StrongMail offers Franklin Covey Products an all-in-one solution that enables us to overcome the challenges we have experienced with previous internal and outsourced systems,” said Jennifer Land, director of e-commerce at Franklin Covey Products. “StrongMail will enable us to streamline our processes. For example, list segmentation used to take a week and a full-time database employee to complete, but now, with StrongMail, list management will be done by business owners in less than an hour."
Franklin Covey Products chose StrongMail for its unique ability to meet its two-fold requirements for advanced email marketing capabilities and proactive delivery support. By standardizing its email marketing programs on StrongMail's in-house solution, Franklin Covey Products will gain the visibility and advanced data segmentation capabilities it needs to continually optimize email programs for its diverse set of products and customers. StrongMail will also enable Franklin Covey Products to streamline its processes with the use of a dynamic template design that automatically inserts relevant content based on customer preferences and buying behavior.
"Franklin Covey Products illustrates an important message to all companies that are suffering from the use of sub-par email marketing solutions – that there is a better way to do things,” said Dave Cormier, director of product marketing at StrongMail. “Franklin Covey Products understands the value of leveraging data to send relevant messages that resonate with consumers, and StrongMail's technology and deliverability experts help ensure that these critical emails get delivered."
For more information on StrongMail’s products and services, please visit www.strongmail.com.
About Franklin Covey Products
Franklin Covey Products is the global leader in organization, effectiveness, planning and productivity tools. Individuals and organizations access the company's products and services, which are available in 147 countries, through its catalogs, more than 70 retail stores, more than 13,000 third-party outlets, including office superstores and other large retail chains, and www.franklinplanner.com.
About StrongMail Systems, Inc.
StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.
Media Contact
Brigit Valencia
Eastwick Communications
+1 650-480-4019
