News & Events

StrongMail Enhances Message Studio with Automated Campaign Optimization and Industry-Leading Viral Marketing Capabilities

New testing, reporting and viral marketing tools enable marketers to easily improve the reach and performance of their email marketing campaigns

Redwood City, Calif., January 19, 2010 – StrongMail, a leading provider of online marketing solutions for email and social media, today announced the latest version of StrongMail Message Studio with new and enhanced features for automating the optimization of email campaigns and expanding reach to new audiences. StrongMail Message Studio enables email marketers at medium-to-large enterprises to easily create, optimize, manage and analyze highly targeted email campaigns.

One of the key new Message Studio features is Campaign Optimizer, a powerful tool that leverages multi-variate testing to automatically optimize campaigns in real-time. Using Campaign Optimizer, marketers can launch campaigns that test multiple variations of content at one time, automatically determine the best-performing content based on pre-determined criteria, and optimize the remainder of the campaign to use the winning combination.

Additionally, Message Studio now includes StrongMail Influencer, a proven viral marketing solution that lets consumers share offers and information with their social networks via an engaging and interactive experience. StrongMail Influencer enables marketers to track multi-stage sharing behavior across email, Twitter, Facebook, MySpace, blogs and other types of social media to identify the biggest brand advocates within their database. This new integration provides Message Studio users with powerful data to create target segments for future email marketing campaigns.

In addition to numerous reporting and usability improvements, Message Studio now features enhanced Social Notes social sharing and Forward-to-a-Friend (FTAF) features that make it even easier for recipients to share email campaigns with their social networks. Instead of requiring recipients to type in their friends' email addresses, both FTAF and Social Notes allow them to access their online address books, which studies show dramatically increases sharing activity. Marketers can also now add social sharing and FTAF links to email campaigns with one click from within Message Studio and track in-depth sharing activity alongside other key email metrics.

StrongMail Message Studio Key Features and Enhancements

• Campaign Optimizer – Automatically optimize campaigns in real-time with a powerful new tool that performs multi-variate testing and deploys the winning combination based on pre-determined success criteria.
• StrongMail Influencer – Expand campaign reach with StrongMail Influencer, which now comes bundled and integrated with Message Studio. Quickly identify and motivate key brand influencers to share via social networks, while tracking results for future re-marketing efforts.
• Enhanced Sharing Capabilities – Add social sharing and Forward-to-a-Friend capabilities to email campaigns with one click and track performance from within Message Studio, plus increase sharing activity by enabling recipients to directly access their web-based email accounts from Yahoo, Gmail and other top ISPs.
• Improved Campaign Reporting and Analysis – Quickly view and drill down into all major aspects of campaign performance, including overlay reporting, clicks by target and link, key engagement metrics and social sharing and FTAF performance.

"When it comes down to it, email marketers are focused on two things – getting the biggest return from their existing customers and acquiring new ones – and this new version of Message Studio ratchets up their ability to do both in a big way," said Sam Cece, CEO of StrongMail. "Major new features like Campaign Optimizer and StrongMail Influencer make Message Studio an even more powerful tool that will enable marketers to easily migrate from batch-and-blast email marketing to highly targeted campaigns that drive revenue and customer acquisition."

Availability
The new version of StrongMail Message Studio is available immediately as an on-demand or installed solution. To schedule a free demo, call (800) 971-0380 or contact us via the following link: www.strongmail.com/contact

About StrongMail Systems, Inc.
StrongMail’s online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.

MEDIA CONTACTS
Kevin Cheng
Eastwick Communications for StrongMail
650-480-4080