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Press Release
StrongMail Email Marketing Experts to Speak at Upcoming Email Evolution Conference
Industry veterans Tricia Robinson-Pridemore and Spencer Kollas invited to speak at three sessions
Redwood City, Calif., February 5, 2008 – StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced that two StrongMail executives will be speaking next week at the Email Evolution Conference. Presented by the Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, the Email Evolution Conference will be held February 12-13 at the Sheraton Hotel & Marina in San Diego.
StrongMail vice president and email marketing pioneer Tricia Robinson-Pridemore will moderate a panel that explores best practices for making email programs more effective. Spencer Kollas, StrongMail's resident deliverability expert and director of delivery services, will participate in two additional sessions that will provide attendees with valuable information for improving email deliverability and maintaining it with a positive sender reputation.
"StrongMail welcomes the opportunity to join the other expert industry voices at the Email Evolution Conference to promote the best practices and responsible strategies that can help preserve the continued effectiveness of the email marketing channel," said Spencer Kollas, director of delivery services, StrongMail Systems. "At StrongMail, we consciously combine the technology, capabilities and deliverability services required to follow through with the best practices that Tricia and I will be advocating in our sessions next week."
StrongMail's Speaking Agenda at the Email Evolution Conference
| Tuesday, Feb. 12: 2:30 p.m. | Even in Email Your Reputation Precedes You Speaker: Spencer Kollas, director of delivery services |
| 2:30 p.m. | How to Build a Smarter Email Program Moderator: Tricia Robinson-Pridemore, VP of market and product strategy |
| Wednesday, Feb. 13: 11:00 a.m. | Deliverability 101 - What You Need to Know Now Speaker: Spencer Kollas, director of delivery services |
For more information on the event and speaking agenda, visit: http://www.the-dma.org/conferences/emailevolution08
About StrongMail Systems, Inc.
StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.
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