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Press Release
WebEx Selects StrongMail to Power Marketing Email Delivery
Integration with marketing automation system provides enhanced visibility into delivery rates
REDWOOD SHORES, CA — February 8, 2006 — StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced that WebEx has selected StrongMail as its marketing email delivery platform. The new platform will integrate with the company's marketing automation system to provide visibility into the delivery rates of their marketing and transactional email.
As a sophisticated B2B marketer, WebEx leverages email for customer acquisition and retention through newsletters, triggered touch points and one-to-one marketing and transactional email. Its marketing department employs a complex lifecycle model, leveraging detailed analytics to provide customers and prospects with a custom-tailored experience. The success of WebEx marketing programs relies on accurate visibility into in-depth usage metrics at every stage of the customer lifecycle.
"We had very little real-time visibility into delivery, failures or mailing results, which is crucial for designing and optimizing effective programs, and keeping our marketing database clean," said Joe Schwartz, director for marketing operations for WebEx. "The StrongMail technology and deliverability expertise will enable us to close this loop and know what's happening with our email, improving delivery and completing the view into our customers' experiences."
WebEx plans to use StrongMail's intelligent bounce processing to cleanse and optimize its database and continually increase its deliverability rates, while laying the technical groundwork for integration with reputation service providers. With StrongMail, WebEx can segregate its email by class using virtual IP addresses, and automatically embed headers into high-priority transactional emails to guarantee delivery.
"We are seeing more and more sophisticated marketers realize the limitations of their existing systems when it comes to email delivery and tracking," noted Frank Addante, founder of StrongMail Systems. "These systems often rely on 20-year-old freeware technology that was never designed to support the delivery challenges of today's spam-sensitive email environment. By integrating StrongMail with their marketing automation system, companies like WebEx are taking proactive steps to ensure deliverability today, and are leading the way for the responsible, effective e-marketers of tomorrow."
About StrongMail Systems, Inc.
StrongMail Systems, the innovation leader in email infrastructure software, is the only company that has solved the email challenge at its core, thereby empowering businesses to fix, enhance and extend their email communications. StrongMail Systems has pioneered the email application server - the industry's first complete, fully integrated infrastructure solution for outbound email. Companies use StrongMail software to email-enable disparate business assets, and deliver marketing messages, order confirmations, and other transactional communications seamlessly and in real-time. StrongMail is application agnostic and easily integrates with CRM, e-commerce and financial applications, as well as custom developed solutions to unlock the potential of email for enterprises, service providers and ISV's. Founded in 2002, StrongMail Systems is privately held and funded by Globespan Capital Partners, Sequoia Capital and Evercore Ventures. The Company is headquartered in Redwood Shores, CA, and can be found on the Web at www.strongmail.com.
Contact
Schwartz Communications for StrongMail Systems, Inc.
Dara Sklar or Christine Wright
415-512-0770
strongmail@schwartz-pr.com