News & Events

StrongMail to Deliver Email Marketing Solution Integrated with SAP® CRM

Integration will enable customers to leverage StrongMail Message Studio together with SAP CRM for targeted, high-volume email delivery and campaign management

Redwood City, Calif., February 25, 2010 – StrongMail, a leading provider of online marketing solutions for email and social media, today announced that its email marketing solution – StrongMail Message Studio – is being integrated with the SAP® Customer Relationship Management (SAP CRM) application and is scheduled to be generally available on March 8. The integration is being developed in cooperation with SAP AG (NYSE: SAP) and is currently listed on the SAP EcoHub solution marketplace, where StrongMail is also now participating.

By integrating StrongMail Message Studio with SAP CRM, customers can quickly and easily leverage enterprise-grade email marketing capabilities, including sophisticated campaign management, high-volume delivery and advanced targeting. By using the solutions together, customers can use their SAP CRM data within Message Studio to identify their most influential and profitable customers and automate relevant marketing programs. Programs can be based on key events within the customer database, web analytics data, purchase activity, or other relevant data attributes.

A dedicated and scalable solution that can be deployed on-premise or accessed on-demand, StrongMail Message Studio offers customers complete control over their campaigns. StrongMail's integration with SAP CRM will provide marketers with real-time access to their data for creating timely, relevant and personalized campaigns that facilitate customer loyalty and engagement. StrongMail's in-depth campaign reporting also provides marketers with access to critical success metrics for measuring ROI, including conversion rates and revenue generation.

“SAP CRM provides powerful campaign management, segmentation and analytical capabilities that integrate well with other enterprise systems,” said Jujhar Singh, senior vice president, CRM Product Management, SAP. “The solution will provide more flexibility to our customers to leverage powerful email delivery tools from StrongMail to execute their high-volume campaigns using the rich customer data from SAP CRM. The flexibility, usability and scalability of StrongMail’s solution will further extend the value of our CRM offering with enterprise-grade email-marketing capabilities.”

StrongMail is now a member of SAP EcoHub, a community-enabled online marketplace that makes it easy for customers to discover, evaluate and purchase solutions that complement their SAP applications, including StrongMail's enterprise-grade email marketing solution. Participation in SAP EcoHub provides StrongMail with a powerful new channel for reaching customers in an interactive community that integrates community input, user feedback, ratings and demos.

"By integrating with one of the top CRM applications in the marketplace, StrongMail makes it easy for customers to create, send, track and analyze high-volume, highly targeted campaigns that properly reflect the customer relationship," said Bob Tekiela, CTO of StrongMail. "Our partnership with SAP opens up a powerful new channel for introducing our email marketing solutions to innovative businesses that clearly value the importance of customer data."

StrongMail has also joined the SAP PartnerEdge™ program as an SAP software solution partner. Through the program, partners work closely with SAP to develop and integrate their solutions with SAP software. Integrated partner applications extend, complement and add value to SAP solutions, thereby helping mutual customers more successfully meet business needs and drive strong results.

Availability
The integration between StrongMail Message Studio and SAP CRM is scheduled to be generally available for purchase on March 8. More information on the integrated solution can be found on the SAP EcoHub solution marketplace at: http://ecohub.sdn.sap.com/irj/ecohub/solutions/StrongMail.

About StrongMail Systems, Inc.
StrongMail’s online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.

MEDIA CONTACTS
Kevin Cheng
Eastwick Communications for StrongMail
650-480-4080