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Press Release
New Email Breakthrough Report Showcases Best-in-Class Email Marketing Campaigns
Continental Airlines, Home Depot, People Magazine, VISA and Wetpaint honored by new email marketing industry report highlighting leading trends and best practices
Redwood City, Calif., March 9, 2009 – StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced the availability of the inaugural Email Breakthrough Report Q109, which honors best-in-class email marketing campaigns across five industry categories.
This new quarterly report provides an extensive review of five exemplary campaigns that were selected from more than 100 email campaigns in Q408, for their innovation and commitment to best practices. Featuring “Top 5 Trends to Watch” and a visual analysis of each winning template, the Email Breakthrough Report provides email marketers with a valuable resource and benchmark for evaluating their own campaigns.
The winning campaigns were selected for excellence in the following areas: outstanding content and creative execution, application of sophisticated email technology, use of innovative digital marketing techniques, and a commitment to an exceptional user experience.
Q109 Email Breakthrough Report Winners
- Winner: People Magazine
Industry: Media, Entertainment and Publishing
Campaign: Style Watch Newsletter - Winner: Wetpaint
Industry: Web 2.0
Campaign: Welcome Email - Winner: Home Depot
Industry: Retail
Campaign: Top-Rated Products - Winner: Continental Airlines
Industry: Travel & Hospitality
Campaign: OnePass® Statement Notification - Winner: Visa USA
Industry: Financial Services
Campaign: Visa Discounts
“Email marketing is a dynamic discipline that is continually evolving, and marketers can significantly improve the performance of their campaigns by adopting the strategies and techniques featured in the Email Breakthrough Report,” said Peter Norton, director of strategic services at StrongMail Systems. “As email volumes increase and consumers tighten their belts in the current recession, it’s more important than ever for companies to distinguish their emails through superior execution, compelling offers, helpful tools and eye-catching design.”
Report Availability
The report is free and available for download at: http://www.strongmail.com/resources/whitepapers/wp-email-breakthrough.php
Report Methodology
Contributors to this report include email experts from Email Data Source, Smith-Harmon, StrongMail Systems and The Email Advisor. A panel of judges assesses more than 100 email programs from specific industries and narrows them down to three finalists within five verticals. From the three finalists in each vertical, a “Best in Class” is selected to be featured in the quarterly Email Breakthrough Report.
About StrongMail Systems, Inc.
StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.
Media Contact
Andrea Cousens
Eastwick Communications
650-480-4019
