News & Events

StrongMail Unveils Social Media Services to Help Marketers Acquire New Customers and Drive Revenue

Partnership with Radian6 bolsters service offerings with brand sentiment data to measure the effectiveness of social media programs

Redwood City, Calif., March 10, 2010 – StrongMail, a leading provider of online marketing solutions for email and social media, today announced a comprehensive suite of social media services that complement the Social Studio social media marketing solution introduced today in a separate announcement. These new strategic services are designed to help marketers better monetize their social media efforts with effective strategies for driving new customer acquisition, customer loyalty and revenue.

In addition to measuring expanded reach and conversions, each social media services engagement will incorporate real-time brand sentiment data via a new partnership with Radian6, the social media monitoring platform for marketing, communications and customer support professionals. Data from Radian6 will be instrumental in identifying and understanding the topics and issues facing customers and brands, which will then be used to develop highly effective engagement strategies.

StrongMail's social media services are full-service engagements for customers looking to maximize the business potential of social media with StrongMail Social Studio, including launching measurable campaigns, driving referrals with viral marketing, identifying brand advocates and making brand content shareable.

Social Media Services Overview
From developing strategies for meeting business goals to defining program ROI, StrongMail's new social media services offer companies a road map for social media measurement and accountability. Social media services include:

• Strategy Development – Assess your business goals and develop creative social media marketing programs to drive new customer acquisition, build customer loyalty and retention, or increase revenue.
• Customer Reach – Get insight into which customers are active on social networks, the number of top influencers and the extent of their connections.
• Social Presence – Find out the social media sites most frequented by your brand advocates and the overall tone of conversations about your brand.
• Social Motivators – Implement social media-friendly campaigns that leverage relevant social motivators for your top influencers to drive conversions (reach, new subscribers, referrals, etc.).
• Program Administration – Receive expert assistance in launching social media campaigns, analyzing the results and optimizing performance.

"Embracing social media without the right strategy is like playing Russian-roulette with your brand on the social web," Kara Trivunovic, senior director of strategic services at StrongMail. "Implementing a strategy without the ability to measure performance is equally risky, and the C-Suite is beginning to hold social media accountable for business growth. StrongMail is committed to helping marketers effectively leverage this powerful channel, and that's why we've developed a comprehensive suite of product and service offerings designed to show social media marketers what impact social media marketing is contributing to their business' bottom line."

"Not only does StrongMail provide powerful tools for launching measurable social media marketing campaigns, they have invested in developing the strategic services necessary to make them successful," said Marcel Lebrun, CEO of Radian6. "By using Radian6 to analyze the buzz around a client's brand, StrongMail's Strategic Services team can develop effective engagement strategies that leverage hot topics and real-time brand sentiment."

About Radian6 Technologies
Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit www.radian6.com for more information.

About StrongMail Systems, Inc.
StrongMail’s online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.

MEDIA CONTACTS
Kevin Cheng
Eastwick Communications for StrongMail
650-480-4080