News & Events

StrongMail Redefines the Economics of Effective Email Marketing with Message Studio 5.0

New features, universal data access, advanced reporting and unprecedented "cloud" version provide marketers with the most comprehensive and cost-effective email marketing solution available

Redwood City, Calif., April 22, 2009 – StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced version 5.0 of StrongMail Message Studio. Available immediately, this new version of StrongMail's comprehensive email marketing solution includes many new and enhanced features that allow marketers to improve campaign performance and reduce costs by simplifying and streamlining traditionally resource-intensive activities, including advanced analysis, reporting and data integration.

The only commercial-grade email marketing solution with both on-premise and cloud-hosted versions, StrongMail Message Studio offers a powerful, future-proof and cost-effective way to reach in-market consumers with highly targeted messages. StrongMail Message Studio enables marketers to easily leverage customer data to improve results while lowering resource requirements and costs.

"As we outgrew our custom-built email system, we began looking for a comprehensive marketing and transactional email solution that offered superior reliability and scalability without the exorbitantly high costs charged by traditional ESPs – and that's when we zeroed in on StrongMail," said Samir Pandey, vice president of technology at Venture Commerce. "StrongMail Message Studio provides us with advanced campaign management, reporting, integration and deliverability capabilities in a flexible model that easily scales with our business."

Key New Features and Enhancements

• Local Datamart – Customer data from multiple systems can be aggregated in Message Studio, allowing marketers to access all relevant information in one place for more comprehensive reporting and targeting.
• Business Intelligence Suite – Optional module combines ease of use with powerful data aggregation, data mining and advanced analysis, thereby enabling business users to slice and dice customer data across multiple sources for advanced targeting and segmentation.
• Numerous Usability Enhancements – New global search, template image browsing, results filtering and a planning calendar streamlines day-to-day campaign management, while new dynamic content testing simplifies the testing of dynamic components within an email template.
• Cloud-Hosted Versions – Announced today in a separate release, new cloud-hosted versions of Message Studio offered via a licensed-product or on-demand model offer unparalleled economy, scalability and flexibility.

“By introducing new levels of automation and ease of use, StrongMail Message Studio 5.0 breaks down the barriers to customer data and empowers marketers to send highly targeted campaigns that drive results," said Sam Cece, CEO of StrongMail Systems. “At a time when email marketers are asked to do more with fewer resources, StrongMail Message Studio offers a powerful and versatile solution that is much more cost-effective than ASP solutions."

Availability

StrongMail Message Studio 5.0 is available immediately as an on-premise or on-demand solution.

About StrongMail Systems, Inc.
StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.

Media Contact
Andrea Cousens
Eastwick Communications
650-480-4019