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Wetpaint Selects StrongMail as Email Platform for Consumer-Friendly Wikis

Wetpaint will use StrongMail to optimize the Wetpaint user experience through highly targeted email communications based on community behavior and interest

Redwood City, Calif., June 5, 2007 – StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced that Wetpaint, the consumer-friendly Wiki for collaborating and publishing online, has selected StrongMail's sophisticated email delivery platform to enhance the onsite and offsite experience of Wetpaint users with highly targeted messages.

Since its June 2006 launch, Wetpaint has powered more than 400,000 user-created Wikis on a wide variety of topics. The popularity and rapid growth of Wetpaint is being fueled by its consumer friendly technology, which enables anyone to easily create a new Wiki or contribute to an existing one. Email plays a critical role in fostering collaboration and keeping users informed of the activity within their communities. Wetpaint users will be able to set preferences to be notified by email when selected Wikis are updated, other users have sent them a message or new Wikis are created on a related topic.

StrongMail provides Wetpaint with a reliable, flexible and scalable email platform that can be easily integrated with multiple data sources to enable the continuous email communications being generated by the Wetpaint user base StrongMail's proven, high performance architecture will enable Wetpaint to deliver its marketing and transactional emails promptly and reliably, while also accommodating future growth. Wetpaint previously relied on an email service provider for its email delivery.

"Wetpaint users rely on our service to share and gain new insights in a collaborative environment, and StrongMail will play a pivotal role in keeping that community informed and engaged with new and updated content," said Kevin Flaherty, vice president of marketing at Wetpaint, Inc. "User-generated content communities are the foundation of our business. StrongMail will be an integral technology for helping Wetpaint users stay connected."

"In this new era of user-generated content, StrongMail provides the perfect platform for fueling the interactivity required to keep content fresh and relevant," said Bill Wagner, executive vice president of business operations at StrongMail Systems. "By centralizing its email delivery on the StrongMail platform, Wetpaint can be assured of prompt and reliable delivery, which will allow it to focus on what it does best – making Wiki creation and collaboration accessible to the masses."

StrongMail integrates a complete set of delivery, tracking and management capabilities into a single platform that is optimized for high deliverability. StrongMail has the most sophisticated bounce management technology in the industry, providing granular visibility into delivery rates with clear, actionable steps to correct erroneous ISP blocks or failures. Because deliverability parameters are constantly changing, StrongMail continually pushes updates to its software installations, including the latest throttling limits, bounce codes and other ISP rules to keep its customers performing at maximum efficiency.

About Wetpaint, Inc.
Wetpaint is changing the way people share and collaborate about passions and interests online through its consumer-friendly Wiki platform. For the first time, anyone who knows how to use Microsoft Word can use Wetpaint to click and type online. Wetpaint has powered more than 400,000 user-created community sites since the company's June 2006 launch. The Seattle startup has also caught the attention of prominent consumer brands such as ABC, BET, CBS, T-Mobile, and HTC. These companies have partnered with Wetpaint to create community sites for their most active and knowledgeable users. Wetpaint is backed by Accel Partners, Trinity Ventures, and Frazier Technology Ventures. For more information, visit www.wetpaint.com.

About StrongMail Systems, Inc.
StrongMail Systems enables companies to realize the value of digital messaging with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs. StrongMail is located in Redwood City, CA and is funded by Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com.

Media Contact
Ayanna Anderson
Schwartz Communications
415-512-0770
strongmail@schwartz-pr.com