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Press Release
StrongMail Systems' Dave Lewis to Present at FTC Spam Summit
Lewis to advocate collaborative action for striking the right balance between email security and legitimate communication
Redwood City, Calif., July 9, 2007 – StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced that Dave Lewis, vice president of market and product strategy, will be presenting at the upcoming FTC Spam Summit, "The Next Generation of Threats and Solutions," held in Washington D.C. from July 11-12, 2007.
Representing StrongMail and the Email Sender & Provider Coalition (ESPC), Dave Lewis will be joining representatives from the FTC, Yahoo!, Consumer Reports, and Consumer Action in a panel discussion entitled "Putting Consumers Back in Control." Moderated by the FTC, the panel will discuss solutions for overcoming the challenges posed by spam and malware.
An email industry thought-leader and popular speaker at industry events, Lewis will be advocating a collaborative approach between senders, receivers/ISPs and consumers that promotes email security while safeguarding the effectiveness of the medium for legitimate communication and commerce. Lewis will argue that the right balance can be achieved by empowering consumers with the tools to exercise more control over their inboxes, arming the ISPs with authentication mandates and incentivizing senders to follow best practices.
What: FTC Spam Summit: The Next Generation of Threats and Solutions
(http://www.ftc.gov/bcp/workshops/spamsummit/index.shtml)
Panel: Putting Consumers Back in Control
When: July 12, 2007; 1:30-2:30 p.m. EDT
Where: FTC Conference Center
601 New Jersey Avenue, NW
Washington, DC 20001
"Presenting at the FTC spam summit is a great privilege, and I hope my involvement can foster the industry collaboration that’s required to preserve the effectiveness of email for all legitimate applications," said Dave Lewis, vice president of market and product strategy at StrongMail Systems. "StrongMail has built its business on helping companies maximize the potential of email through superior technology and best practices, and we remain committed to driving industry innovation and positive change."
A 20-year direct marketing veteran – both offline and online – Lewis serves on the ESPC's steering committee and co-chairs its working group on reputation systems and ISP relations. He is also a charter member of the Email Measurement Accuracy Coalition (EMAC) and actively engaged with the Email Experience Council (eec) and the DMA’s Email Marketing Council.
About StrongMail Systems, Inc.
StrongMail Systems enables companies to realize the value of digital messaging with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs. StrongMail is located in Redwood City, CA and is funded by DAG Ventures, Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com.
Media Contact
Ayanna Anderson
Schwartz Communications
415-512-0770
strongmail@schwartz-pr.com