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StrongMail Selected as New Email Delivery Platform for The Motley Fool
The Motley Fool to streamline delivery and reporting of 50 million emails per month
Redwood City, Calif., July 24, 2006 — StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced that The Motley Fool, a leading provider of investment advisory services, has selected the StrongMail email delivery platform to standardize its business-critical email communications with prospects, customers and partners. Offering unparalleled performance, management and integration capabilities, StrongMail provides a solution that is able to scale with The Motley Fool’s increased volume and interoperability requirements.
As one of the top online destinations for investment advice, The Motley Fool relies on email as its primary tool for acquisition marketing, order fulfillment and customer retention. Ensuring the reliability and effectiveness of those communications is critical to The Motley Fool’s success, which is why it chose StrongMail over alternate solutions. In addition to offering superior performance and integration, StrongMail allows The Motley Fool to maintain control of its email marketing programs by eliminating the need to replicate data or pay costly impression charges (CPMs) through an outsourced provider.
"After looking at a variety of solutions – including hosted services from email service providers – only StrongMail offered the functionality that we require today, along with the flexibility to integrate with anything we want to do in the future," said Greg Martz, director of New Member Experience at The Motley Fool. "As a result, we can continue to focus on providing superior investment advice for our customers, and leave the increasingly complex mechanics of email delivery to StrongMail."
The Motley Fool now has unprecedented visibility into the success of its email communications with StrongMail’s detailed deliverability reporting, which includes smart bounce processing and email placement by domain at the major ISPs. StrongMail also helps ensure high deliverability rates with its Live Updates feature, which automatically sends updated email delivery configurations to align with ever-changing requirements from ISPs and other major corporations.
"StrongMail enables responsible companies like The Motley Fool to manage its customer relationships more effectively by maximizing delivery rates and correcting failures," said Dave Lewis, vice president of alliances and market development at StrongMail Systems. "Implementing a reliable email delivery platform that provides insight into your customer communications is a smart investment, and the flexibility of the StrongMail platform to evolve with your business makes it an easy one."
About StrongMail Systems, Inc.
StrongMail Systems enables companies to realize the value of digital messaging, with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs. StrongMail is located in Redwood City, CA and is funded by Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com.
StrongMail Systems Contacts
Ayanna Anderson or Christine C.N. Wright
Schwartz Communications
415-512-0770
strongmail@schwartz-pr.com
About The Motley Fool
Since 1993, The Motley Fool has helped millions of people grow their wealth and achieve financial independence across a wide variety of online and offline media channels including: its award-winning website at www.fool.com; eight best-selling Simon & Schuster and self-published books; a nationally syndicated weekly newspaper column carried by more than 200 publications; and the company’s award-winning UK subsidiary, Fool UK (www.fool.co.uk). Tens of thousands of individual investors subscribe to one or more of The Motley Fool’s seven market-beating investment newsletter services.
The Motley Fool Contact
Chris Hill
The Motley Fool
703-254-1447
chill@fool.com