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Press Release
Mint.com Gains Thousands of New Users with StrongMail Influencer
StrongMail's viral social media marketing solution enables leading online personal finance
service to accelerate user adoption
Redwood City, Calif., September 15, 2009 – StrongMail Systems, Inc., the leading provider of commercial-grade solutions for email and social media marketing, today announced that Mint.com (www.mint.com), America's #1 online personal finance service, has significantly grown its user base with StrongMail® Influencer™. Powered by the industry's only viral marketing engine for social media, StrongMail Influencer injects rich social networking functionality into any email communication.
"The results from incorporating StrongMail Influencer into our email programs showed us the power of leveraging social media and email marketing to drive new customer acquisition," said Donna Wells, chief marketing officer for Mint.com. "For Mint.com, using StrongMail Influencer paid off in thousands of new users."
Launched in 2007, Mint.com has quickly become the leading online personal finance service, attracting more than 1.5 million registered users – with thousands more joining each month. In order to grow its business even faster, Mint.com researched ways to accelerate referrals from its loyal customer base, and ultimately decided on StrongMail Influencer to drive new user adoption.
Working with StrongMail, Mint.com identified key motivators for social sharing among its users and the highest potential incentives. After testing different offers, Mint.com deployed the winning campaign, which was opened by 48 percent of those mailed. Of those, over 10 percent became "Influencers" for the Mint.com brand by sharing the invitation with an average of 5 friends each, significantly expanding its reach. In addition to increased reach, these invitations generated an unprecedented 61 percent click-through rate among friends viewing the invitation. More importantly for Mint.com's bottom line, every 2.6 invite clicks on the invitation led to one friend becoming a Mint.com user.
"Simply adding a share link in an email or on a web page is a missed opportunity – you have to first make the content 'shareworthy' and then accurately track the results to optimize follow-on programs," said Ryan Deutsch, vice president of strategic services for StrongMail Systems. “Mint.com's use of StrongMail Influencer is an excellent example of how the right approach and technology can drive reach and conversions by motivating loyal customers to share information and offers with their extended social networks."
For more information on Mint.com's results with StrongMail Influencer, you can download the case study at: http://www.strongmail.com/pdf/sm_casestudy_mint.pdf
StrongMail® Influencer™ injects rich social networking functionality into any email communication – allowing email marketers to extend the reach of their programs by creating engaging experiences that invite consumers to share their brand or offer with friends, relatives and colleagues. By leveraging social motivators when developing the campaign strategy, StrongMail helps ensure that recipients stay connected to the brand, and consumers are motivated to share the campaign with their trusted friends.
About Mint.com
Mint.com is America’s #1 online personal finance service, providing over 1.5 million users a fresh, easy and intelligent way to manage their money. And it’s free. Launched in September 2007, Mint.com has quickly grown to track nearly $200 billion in transactions and $50 billion in assets and has identified more than $300 million in potential savings for its users.
Mint.com’s innovation is in applying advanced technology to deliver breakthrough ease-of-use. Using patent-pending technology and proprietary algorithms, Mint.com allows users to see all their financial accounts in one place, makes it easy to set and keep to budgets, and helps identify money saving ideas. Mint.com is so effective that more than 90 percent of users say they have changed their financial habits as a result of using the service.
For more information on Mint.com's free online personal finance service, please visit www.mint.com and follow Mint.com on Twitter: www.twitter.com/mint.
About StrongMail Systems, Inc.
StrongMail’s marketing and transactional email solutions enable businesses to deliver more relevant, timely and cost-effective messages. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also providing IT with superior deliverability and reliability. Combining an easy-to-use email marketing application, high-performance delivery system, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/strongmail or www.facebook.com/strongmail.
CONTACT
Kevin Cheng
Eastwick Communications for StrongMail Systems
650-480-4080
