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lovemoney.com Selects StrongMail to Get Personal with Its Customers

Commitment to deliver quality email content to its one million subscribers is at the heart of its business

London, November 5, 2009 – lovemoney.com, one of the UK’s leading personal finance websites, has selected StrongMail On-Demand as its email marketing platform to ensure the delivery of regular, relevant and personalised email content to its one million customers.

lovemoney.com relies heavily on email to communicate a wide range of personal finance information to its customers under the mantra ‘have a better relationship with your money,’ complementing its personalised social finance platform. Ensuring a better relationship means that email content must be highly personalised to individual customers based on their personal preferences and their most likely areas of interest. It also means that emails must be delivered to the customer’s inbox. In a typical month, lovemoney.com sends more than 30 million personalised emails with a current deliverability rate of 98.24% on the StrongMail platform.

Ian Major, operations director at lovemoney.com, explains: “The success of our email strategy plays a direct part in our commercial success. It’s critical that we identify the most relevant content for each customer and then ensure that this content gets through so they can benefit from it. If we fail in either of these requirements, we risk losing the engagement of our customers and, subsequently, we could lose revenue. Our new email provider had to offer a rock solid proposition based around relevancy and deliverability, and StrongMail offered that in spades.”

lovemoney.com evaluated a number of email service providers (ESP) before settling on the StrongMail On-Demand email marketing platform, which offers a dedicated server that is managed offsite by respected managed hosting provider Rackspace. StrongMail was chosen because it had already demonstrated its impressive deliverability and relevancy credentials with lovemoney.com’s sister site, The Motley Fool UK (www.fool.co.uk), which was sending a similar volume of customer emails.

Major also listed other key attributes of the StrongMail platform: “Compared to a traditional email service provider (ESP), StrongMail On-Demand provided much more control over email timing and segmentation, allowing for more targeted and efficient campaigns but without the need to dedicate IT resources to server upkeep and management. With more than a million emails going out daily, this degree of control means we’re optimising every aspect of the delivery and ensuring our delivery rates remain very high.”

Email plays a big part in bringing customers to the lovemoney.com website and the site averages more than 600,000 unique visits each month. Because the field of personal finance is so wide, and the range of information available so deep, the lovemoney.com online services team is very focused on enhancing the overall user experience, from initial email through to the web experience. By integrating customer web experience and preferences back into the StrongMail platform, lovemoney.com can constantly enhance the relevancy of its content and get even closer to its customer.

Paul Bates, managing director of StrongMail UK, said: “A highly personalised email experience plays a key role in cementing long-term customer relationships and differentiating one brand from the rest. This requires a robust email platform that can automatically integrate customer preferences into future email campaigns. The StrongMail On-Demand solution, which offers high-performance email delivery, real-time data integration, sophisticated campaign management and superior deliverability but from an offsite location, is proving to be a much more effective proposition than the traditional model offered by ESPs.”

About StrongMail Systems, Inc.
StrongMail’s online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.

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