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Press Release
MyNewPlace Selects StrongMail to Drive Marketing and Transactional Email
StrongMail platform to enable targeted email marketing through tight integration with MyNewPlace's customer databases and CRM systems
Redwood City, Calif., November 28, 2006 – StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced that MyNewPlace, the largest online apartment marketplace connecting renters and property owners, has selected StrongMail as its email delivery platform for marketing and transactional email. StrongMail's transactional email capabilities will enable MyNewPlace to conduct consumer lifecycle marketing, while a tight integration with customer systems will power highly targeted email marketing campaigns.
MyNewPlace's online apartment listing service offers a database of more than six million apartments that can be easily browsed by prospective renters. Using StrongMail, MyNewPlace will be able to create and distribute dynamically generated email campaigns that can be optimized on the fly based on performance data from StrongMail's real-time reporting.
"Email is a critical component of MyNewPlace's innovative and cost-effective business model for connecting renters and property owners, and StrongMail will provide us with the tools to utilize it to the fullest," said Kenneth Cluff, vice president of technology and co-founder of MyNewPlace. "By bringing our email infrastructure in-house, we will be able to better control the costs, effectiveness, and reliability of this critical communication channel."
StrongMail integrates a complete set of delivery, tracking and management capabilities into a single platform that is optimized for high deliverability. StrongMail has the most sophisticated bounce management technology in the industry, providing granular visibility into delivery rates with clear, actionable steps to correct erroneous ISP blocks or failures. Because deliverability parameters are constantly changing, StrongMail continually pushes updates to keep its customers performing at maximum efficiency. StrongMail’s unique pricing structure, high performance and ease of use make it a viable solution for any size company.
"MyNewPlace's cutting-edge approach to the apartment rental market is reflected in its desire to offer up relevant email communications that reflect a renter's personal interaction with the site," said Bill Wagner, vice president of marketing for StrongMail Systems. "By selecting StrongMail, MyNewPlace will be able to achieve that objective while joining an impressive roster of companies that are taking charge of their email communications by developing powerful in-house capabilities based on the StrongMail platform."
About MyNewPlace
MyNewPlace (http://mynewplace.com) is creating the largest and easiest-to-use online marketplace for apartment rentals, connecting renters and owners of all types of properties. When renters find their new place on MyNewPlace and move in, participating properties offer a rebate. Property owners get a no-risk, performance-based solution for filling their vacancies: They do not pay for advertising, instead, they pay for leases. Headquartered in San Francisco, CA, MyNewPlace was founded in 2005 by John Helm who previously founded AllApartments/SpringStreet, which became the number one apartment rental and relocation site on the Internet before its sale to Homestore (NASDAQ: HOMS) in 1999. For more information, visit http://www.mynewplace.com.
About StrongMail Systems, Inc.
StrongMail Systems enables companies to realize the value of digital messaging, with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs. StrongMail is located in Redwood City, CA and is funded by Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com.
Media Contact
Ayanna Anderson
Schwartz Communications
415-512-0770
strongmail@schwartz-pr.com