News & Events

The HealthCentral Network Selects StrongMail for Superior Email Delivery and Management

StrongMail servers to increase visibility, improve deliverability and streamline email programs

Redwood City, Calif., December 12, 2006 – StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced that The HealthCentral Network, a leading online resource for health and wellness information, has selected StrongMail to create, deliver and track email newsletters for its extensive network of health-centric web sites. StrongMail's email delivery platform will enable The HealthCentral Network to improve delivery with unprecedented visibility and management tools.

The HealthCentral Network operates more than 30 general health and highly specific condition web properties, including MyDiabetesCentral.com and MyBreastCancerNetwork.com, among others. This popular network of web sites generates a high volume of email newsletter subscriptions that its members rely on for timely health and wellness information.

By selecting StrongMail, The HealthCentral Network will have unprecedented visibility into email performance and deliverability, allowing it to identify and correct potential issues in real-time. Integration with an existing content management system and its metrics system will enable The HealthCentral Network to dynamically generate newsletters with customized content based on member interests and preferences. Extremely scalable, StrongMail will also provide a flexible platform for accommodating future growth.

"The HealthCentral Network provides subscribers with 25 condition specific and five general health newsletters, featuring the latest news stories, blogs from our top doctors and experts, videos on new research and treatment, and tools and tips to keep you healthy," said Chris Schroeder, CEO and president of The HealthCentral Network. "StrongMail's in-house email delivery platform will enable us to deliver them more quickly and reliably."

StrongMail integrates a complete set of delivery, tracking and management capabilities into a single platform that is optimized for high deliverability. StrongMail has the most sophisticated bounce management technology in the industry, providing granular visibility into delivery rates with clear, actionable steps to correct erroneous ISP blocks or failures. Because deliverability parameters are constantly changing, StrongMail continually pushes updates to its software installations, including the latest throttling limits, bounce codes and other ISP rules to keep its customers performing at maximum efficiency.

"StrongMail is proud to be helping The HealthCentral Network deliver vital health information to people who need it," said Paul Conley, vice president of client services at StrongMail Systems. "With StrongMail, The HealthCentral Network will be able to increase the deliverability of its newsletters, which benefits the customers with better service, and the bottom line with increased advertising revenue."

About The HealthCentral Network, Inc.

The HealthCentral Network, Inc. ( www.TheHealthCentralNetwork.com) has more than 30 general health and highly specific condition and wellness web properties, each committed to offering a voice in everyday and personal language people can understand and connect with at critical points in their lives.  Each site provides timely, interactive, in-depth, and trusted medical information, personalized tools and resources, and connections to vast communities of expertise for people seeking to engage in, manage and improve their health.  The award-winning, multimedia experience combines medically-reviewed articles from doctors and researchers, as well as news, information, video and extensive engagement from people who have great experience and empathy in specific health areas. The Company recently expanded its health and wellness offerings with the acquisition of FoodFit.com, a leading healthy eating and active living Web site, and produces the Medical Breakthroughs television, seen around the country. The HealthCentral Network received top recognition from The International Health and Medical Media Awards with a 2006 FREDDIE Award for MyDiabetesCentral.com and was awarded the Health Care Standard of Excellence WebAward from the Web Marketing Association.

Founded in the late 1990s, The HealthCentral Network, Inc. was acquired in 2005 by a team of blue-chip investors, including Sequoia Capital, Polaris Ventures, The Carlyle Group and Allen & Company. With a management team that combines decades of experience in interactive media and medical, science and news journalism, The HealthCentral Network aims for the highest standards of quality, relevance and community for patients and their caregivers.

About StrongMail Systems, Inc.

StrongMail Systems enables companies to realize the value of digital messaging, with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs. StrongMail is located in Redwood City, CA and is funded by Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com.

Media Contact
Ayanna Anderson
Schwartz Communications
415-512-0770
strongmail@schwartz-pr.com