Analyst, expert and customer commentary on email trends, strategies and best practices

Date:Tuesday, January 22
Time: Breakfast Seminar
9:00am – 12:00pm GMT
Location:One Aldwych, London, WC2B 4RH
+44 (0)20 7300 1000
Map & Directions

Maximize the results of your email marketing programmes this year by learning the latest email trends and strategies from noted email experts.

This complimentary breakfast seminar features Forrester Research email analyst Julie Katz and email marketing pioneer Tricia Robinson-Pridemore, offering practical advice and real world case studies that can help you take your email programmes to the next level. Specific topics include maximizing deliverability, strategies for leveraging transactional email, centralizing customer-facing email across the enterprise and creating relevant, effective one-to-one messages.

Register today for this unique opportunity to learn from industry experts and network with your email marketing peers.

Key things you will learn:

  • Email trends and priorities for 2008
  • Effective strategies for marketing and transactional email
  • Creating a centralized view and management of all customer email
  • Leveraging all customer data to improve service and sales
  • Enhancing the customer experience
  • Proven tips for improving deliverability
  • Mobile integration and best practices

 

Featured Speakers

Katz Julie Katz
Analyst
Forrester Research

Julie Katz is the principal email marketing analyst for Forrester Research, specializing in marketer and consumer use of email and email marketing service providers. Julie has written extensively about B2B marketing, advertising, and email and mobile marketing and helps Forrester clients develop and improve their strategy around email marketing.

Robinson-Pridemore Tricia Robinson-Pridemore
VP, Product and Market Strategy
StrongMail Systems

Tricia Robinson-Pridemore is VP of market and product strategy for StrongMail Systems. An early pioneer of effective email marketing and a recognized industry thought leader, Tricia has helped shape the email marketing channel since its inception. Recognized for her email and interactive marketing expertise, Tricia regularly contributes to conferences and publications worldwide.

 

Registration

Registration is complimentary, but space is limited. Please complete the following form to secure your seat today.

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