StrongMail Webinar Series - Maximize Email Marketing Results with Web Analytics

Strategies for leveraging web analytics to create effective customer-centric email marketing campaigns

If you don't know what happens after a customer clicks through from an email promotion, you will never know the true success of a campaign, nor will you be able to capture vital information for future re-marketing efforts. Web analytics integration with your email marketing application provides you the type of consolidated reporting across email and web site activity that you need to deliver effective 1-to-1 communications.

This interactive webinar will show you how to improve your email programs by leveraging web analytics data to send highly relevant and targeted messages based on a closed-loop view of your customers. From the trends driving web analytics integration and tips for getting started, to strategies for maximizing your results, you will receive actionable advice for taking your email programs to the next level.

Key things you will learn:

Web analytics and email integration trends
Practical tips for developing an effective integration plan
Recommendations for identifying the type and frequency of tracking data
How to leverage web analytics to measure the full impact of email campaigns
Effective email re-marketing programs based on visitor demographics, behavior and preferences

For more information, call (800) 971-0380 to speak with StrongMail today.

First Name*

Last Name*

Title*

Company*

Phone*

Email*

Country*
State/Province*

Your Monthly Email Delivery Volume is:*

Current Email Platform:*

Subscribe me to the StrongMail Systems newsletter so that I can access additional white papers, case studies and best practices documents.

Ivan Chalif
Senior Product Manager
StrongMail Systems

As senior product manager, Ivan is responsible for StrongMail's email infrastructure platform and campaign management products. With more than 11 years experience in technology marketing and eight years building online marketing products and services at companies like ValueClick and Acxiom Digital, Chalif brings a wealth of knowledge and industry experience to StrongMail and its customers.

Christopher Parkin
Sr. Director, Genesis Solutions
Omniture

As senior director Genesis Solutions for Omniture, Christopher Parkin holds overall responsibility for the Genesis integration platform and solutions. Prior to running the Genesis platform, Christopher created and ran the product marketing organization at Omniture. Christopher is widely published and has also been a featured speaker and panelist at numerous Web Analytics and Digital Marketing industry events. Christopher has over 15 years of industry experience focused primarily on product marketing for enterprise technology companies including Omniture, Corillian and Siebel Systems.