Whitepapers
Email Authentication: The Time is Now
Email authentication is a vital first step in restoring trust to the email channel and unlocking its full potential for communication and commerce. With many of the major ISPs already checking for authentication, the time to act is now.
No longer is email authentication a technicality that marketers and business managers can ignore. If not implemented, or implemented incorrectly, authentication can severely impact your bottom line by blocking business-critical communications, reducing conversions and degrading brand perception.
On the other hand, properly establishing and managing email authentication can position your company to succeed in the new era of sender accountability that's emerging.
Key things you will learn are:
- What's behind the industry drive for email authentication and its role in restoring trust to the medium
- Strengths and weaknesses of current email authentication technologies, how they work, and how they complement each other
- Tips for establishing and maintaining a successful authentication program
- How to pick the right authentication level, manage your email identity and safeguard your reputation
- Current authentication practices at the largest ISPs
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