Analyst, expert and customer commentary on email trends, strategies and best practices
Maximize the results of your email marketing programs this year by learning the latest email trends and strategies from noted email experts.
Join Forrester Research email analyst Julie Katz, email marketing pioneer Tricia Robinson-Pridemore and email marketers from The Motley Fool and other major brands and hear practical advice and real world case studies that can help you take your email programs to the next level.
Each half-day seminar will give you the unique opportunity to hear valuable information that can have a direct impact on your programs, including strategies for leveraging transactional email, centralizing customer-facing email across the enterprise and creating relevant, effective one-to-one messages.
Space is limited, so register today for this unique opportunity to access industry experts and network with your email marketing peers.
Seminar Topics
- Email trends and priorities for 2008
- Effective strategies for marketing and transactional email
- Creating a centralized view and management of all customer email
- Leveraging all customer data to improve service and sales
- Enhancing the customer experience
- Proven tips for improving deliverability
- Mobile integration and best practices
Half-Day Session Agenda
| 08:30am 09:00am | Registration & Breakfast |
| 09:00am 09:10am | Introduction |
| 09:10am 10:00am | Tricia Robinson-Pridemore Trends in 2008: Latest Best Practices for Email Marketing and Transactional Email |
| 10:00am 10:10am | Break |
| 10:10am 11:00am | Julie Katz Forresters 2008 Email Marketing Outlook |
| 11:00am 11:10am | Break |
| 11:10am 12:00am | Customer Case Study In-depth Program Review |
| 12:00am 12:15am | Panel Q&A, Wrap Up |
| 12:15pm 12:30pm | Networking |
Dates & Locations
Western U.S. Tour
February 4 — Seattle, WA
February 5 — Denver, CO
February 6 — San Francisco, CA
February 7 — Los Angeles, CA
February 8 — Dallas, TX
Eastern U.S. Tour
March 3 — Atlanta, GA
March 4 — New York, NY
March 5 — Chicago, IL
March 6 — Washington, DC
March 7 — Boston, MA
Julie Katz
Analyst
Forrester Research
Julie Katz is the principal email marketing analyst for Forrester Research, specializing in marketer and consumer use of email and email marketing service providers. Julie has written extensively about B2B marketing, advertising, and email and mobile marketing and helps Forrester clients develop and improve their strategy around email marketing.
Tricia Robinson-Pridemore
VP, Product and Market Strategy
StrongMail Systems
Tricia Robinson-Pridemore is VP of market and product strategy for StrongMail Systems. An early pioneer of effective email marketing and a recognized industry thought leader, Tricia has helped shape the email marketing channel since its inception. Recognized for her email and interactive marketing expertise, Tricia regularly contributes to conferences and publications worldwide.
Registration
Registration Fee $150. Complimentary VIP Passes are also available.
Contact your StrongMail account executive at (800) 931-0380 or info@strongmail.com to see if you are eligible.