Features & Benefits

Drag-and-Drop Visual Designer

An intuitive visual designer enables marketers to author and test personalized multi-stage, business-rule-driven message flows with drag-and-drop simplicity. Easily design the ideal multi-stage email marketing campaign flow for a variety of key programs without any ongoing IT involvement. Plus, visually design A/B testing strategies to optimize individual messages or entire message flows within a program.

Continuous Testing and Real-Time Optimization

Maximize the performance of multi-stage lifecycle programs with Automated Winner Selection. This innovative feature continuously optimizes message flows in real-time based on open, click or conversion goals.

Automated Real-Time or Batch Email Delivery

Trigger message delivery via real-time APIs or via recurring, scheduled batch targeting of customer segments. Leverage multiple customer data sources, ranging from enterprise databases and web analytics data feeds to behavioral tracking data, to achieve high levels of targeting, timing and personalization of lifecycle messages.

Comprehensive Program Flow Testing

Easily test each possible message flow in a program to ensure that all aspects of a multi-stage lifecycle email marketing program are working properly before it's launched. StrongMail Lifecycle Marketing validates programs by sending proof messages for every possible path in the message flow.

Best Practice Sample Templates

Take advantage of best practice templates for common scenarios, including welcome, cart-abandonment, lead nurturing and win-back programs. Drive increasingly levels of ROI and revenue growth by easily and quickly implementing new programs with pre-designed templates for key customer lifecycle events.

Split- and Rule-Based Message Flow Control

Easily control the customer experience via random split-based or rule-based routing of specific messages.

Detailed Reporting Across All Message Flows

Track performance trends across all messages within a program via a dedicated lifecycle marketing program report.

User-Friendly Management Console

Easily launch, pause, and resume live programs via an easy-to-use program management interface.

Tailored Strategic Services Package to Maximize Success

Receive guidance on all aspects of setting up a lifecycle marketing program within Message Studio, StrongMail's email marketing system, including testing, optimizing and analyzing key performance metrics.

Partner System Integration to Support Cross-Channel Programs

Construct scheduled exports of customers that reach various stages of a program to closely integrate with external partner systems that may be critical to a cross-channel program.

For additional information about StrongMail Lifecycle Marketing, contact StrongMail online or by calling (650) 421-4255.