Features & Benefits
Sophisticated Campaign Management and Workflow Collaboration
The quickest and easiest way to create and send your email marketing messages
Create, personalize, test, launch and optimize highly relevant email marketing campaigns with an intuitive interface that blends ease-of-use with advanced functionality. Increase productivity with Message Studio's multi-tabbed view, which allows you to work in several different areas at once, eliminating the need to abandon workflows.
- Easy-to-use, web-based interface
- Rich content authoring with social engagement and mobile device viewing options
- Powerful rules-based dynamic content engine and mail-merge personalization
- Create one-time, recurring, and scheduled campaigns from one system
- Role-based permissions enable collaboration across multiple organizations, divisions and business units
- Multi-tenancy for agencies, service providers and large enterprises
Drag-and-Drop Lifecycle Marketing
Easily design and automate multi-stage event-triggered email marketing programs
Fully integrated with Message Studio, StrongMail Lifecycle Marketing is a powerful solution with a drag-and-drop user interface that enables marketers to easily launch welcome, cart abandonment, win-back and other multi-stage dialogs without any ongoing IT involvement.
- Drag-and-drop visual designer
- Continuously optimize message flows
- Recurring automated winner selection
- Automated real-time or batch delivery
- Comprehensive program flow testing
- Best practice sample templates
- Split- and rule-based message flow control
- Detailed reporting across all message flows
- User-friendly management console
- Tailored strategic services package to maximize success
- Partner system integration to support cross-channel programs
Advanced Data Segmentation and Targeting
Send the right message, to the right person, at the right time
Marketers can create one-time, recurring or scheduled email marketing campaigns and send targeted messages based on user-defined market segments, purchase and behavioral data. Easily build, manage and define sophisticated targets based on almost any data for mailings without any technical programming knowledge.
- Point-and-click query builder
- Ad-hoc SQL queries
- Suppression lists
- Seed lists
Test and Optimize
Test and improve your email marketing programs with A/B and multivariate testing features
Message Studio's Campaign Optimizer enables marketers to launch campaigns that test multiple variations of content at one time and automatically determine and deploy the best-performing content to the remainder of the list. Additional A/B testing options make it easy to test any component of an email marketing campaign.
- Optimize campaigns in real-time with advanced multi-variate testing
- Automatically deploy winning content based on established success criteria
- A/B testing functionality randomly generates up to 20 different splits per test mailing
- Hard count and percentage-based testing options
- Leverage control groups to perform advanced analysis of campaign effectiveness
Real-time Visibility and Reporting
Measure your email success with relevant and actionable reports
Message Studio's reporting system provides visibility into all aspects of campaign performance and analyzes the results. Robust custom reports can be created based on any criteria or standard reports used that highlight results and identify key drivers of success. Delivery can be granularly tracked down to the recipient's email address and analyzed based on multiple criteria.
- Real-time response tracking of a wide variety of metrics, including targets, sent, failed, opens, clicks, unsubscribes, and complaints
- Smart bounce processing
- Detailed delivery reports by clicks, failure type and domain
- Self-help screens for bounce correction problems
- Presentation-quality reports, output to PDF or Excel formats
Data Integration and Control
Real-time connectivity to all of your data assets
Message Studio integrates directly with your existing data assets for real-time targeting and personalization. Advanced de-duplication, data hygiene and security capabilities keep your information current, accurate and safe.
- Create/import ad-hoc databases (any format)
- Point-and-click connection to common databases (Oracle, Microsoft SQL Server, MySQL and Postgres)
- Direct file integration - easily deploy data from other apps
- Keep data clean and up-to-date with smart bounce management
Intelligent Email Delivery Infrastructure
Future-proof email delivery platform that can scale to meet your growing needs
The StrongMail platform delivers high-performance, availability, manageability and security. A service oriented architecture (SOA) provides seamless integration with enterprise applications and Live Updates ensure up-to-date compliance with ever-changing ISP and corporate anti-spam delivery parameters.
- Burst email delivery technology delivers millions of personalized messages in under 10 minutes
- Virtual routing for segregation by mail class, permission level or delivery risk
- Authentication standards compliance with Sender ID, DomainKeys, DKIM and more
- Reputation service integration with Return Path's Sender Score certification program
- Inbound message processing for bounces, replies and feedback loops
Industry-Leading Viral and Social Marketing Capabilities
Expand your reach by enabling and motivating sharing via social networks
In addition to its comprehensive email marketing functionality, Message Studio includes a suite of integrated word-of-mouth acquisition and
social media marketing solutions that enable the marketer to easily leverage the power of social media and viral marketing to extend the reach of their online and email marketing efforts.
- Influencer: Identify and motivate key brand influencers to share offers with their social networks and acquire new customers via referral marketing programs
- Social Notes: Make your web and email content easily shareable via email, Twitter, Facebook and other social networks
- Forward-to-a-Friend: Allow email recipients to forward your campaign by logging into web-based email accounts from Yahoo, Gmail and other top ISPs
For additional information about StrongMail's email marketing system, Message Studio, contact StrongMail online or by calling (650) 421-4255.
