StrongMail Social Direct is a social media publishing solution that enables marketers to monetize their investment in the channel through the proper application of proven direct marketing principles.

Using Social Direct, marketers can launch marketing campaigns across multiple social networks (e.g. Facebook, Twitter) and track the results all the way to conversion. This unique ability to track conversion metrics gives marketers the ability to expand their use of social media marketing beyond branding and customer retention to leverage its full potential to drive customer acquisition and revenue.

Social Direct’s user-friendly interface has been optimized for direct marketing, making it easy to grow your network and track the performance of posts individually or at the campaign level.

Key Benefits

• Monitor and manage conversations via customized workspaces and streams
• Manage and launch multiple campaigns at once and track performance from one interface
• Post or schedule updates directly and/or automatically from a continually updated library of RSS content
• Schedule posts to ensure proper delivery of time-sensitive, sequential or other critical messages
• Create groups made up of multiple profiles to facilitate posting and performance tracking
• Track campaigns through to the conversion to properly gauge business impact
• See all posts in a Calendar View with easy access to summary metrics
• Quickly view campaign performance across all posts, or individually analyze which posts generated the most activity.