StrongMail Email Integration Server

Integration

Take advantage of a Services Oriented Architecture (SOA) including APIs that enable seamless integration with point solutions or with vertically integrated enterprise applications. SOA makes StrongMail universally accessible to any applications, data or systems; thus the platform acts as a service on your network for creating, delivering and tracking email. Integration is made easy with:

• Web Services for SOAP/XML integration
• SMTP/ESMTP for drop-in integration with any SMTP-enabled system

Dynamic Message Assembly

Create one-to-one email messages as sophisticated as your website without sacrificing performance. Assemble over one million highly dynamic messages per hour using data from existing business applications, such as your website, financial system or content management system. Additional features include:

• Advanced personalization and mail merge
• XML/XSL dynamic content engine
• Personalized tracking links
• Attachment encoding

Delivery

Ensure delivery of your email by creating 'classes of service' with virtual routing. Enables you to separate your email from high-volume email that is often blocked as spam. You can also take advantage of:

• Domain/MX throttling
• Accreditation and reputation support
• Authentication standards such as Sender ID and Domain Keys

Live Updates

Keep pace with ever-changing ISP and corporate anti-spam delivery parameters - such as bounce filter definitions and recommended domain/MX throttle configurations - with StrongMail's automatic update functionality. This live update technology keeps you up-to-date with the latest email delivery best practices, standards and compliance methods; and protects your StrongMail installation from emerging challenges.

Tracking

Record all aspects of your email correspondence - from initial delivery status, to archiving, to user response (e.g. opens/clicks), to bounced messages - with these key tracking capabilities:

• Smart bounce filtering
• Individual link tracking to capture opens, clicks, and unsubscribes; links can also be encoded to ensure spam filter compliance
• Outbound and inbound message tracking

Reporting

Attain 100% visibility into all aspects of the delivery process with real-time reporting. Analyze results on a per-customer, per-mailing, domain, and system basis. You can also keep your databases clean and updated - eliminating bad addresses, processing unsubscribes, and reporting on undelivered messages - with StrongMail's smart bounce management capabilities.

Administration

Monitor server and network performance in real-time and quickly diagnose issues using StrongMail's wide array of system management tools. Enjoy streamlined administration with:

• Web Browser-based interface for configuration, reporting and management
• Comprehensive Command Line Interface (CLI)
• Real-Time XML administration/monitoring port
• SNMP interface for easy status monitoring

Multi-server Management

Achieve optimal sending performance, redundancy and security policy compliance by leveraging StrongMail's intelligent multi-server management capabilities, including IQMP (Intelligent Queue Management Protocol) for bi-directional communications between clustered servers. Additional clustering highlights include:

• Adaptive, email-optimized load balancing
• Centralized, real-time reporting/statistics
• Global management