StrongMail Influencer is a multi-channel word-of-mouth acquisition solution that enables marketers to acquire new customers by leveraging your biggest asset: your customers. When leveraged with strategic services such as Social StrongStart, you can use Influencer to identify key brand advocates within their your database and build a powerful new segment for loyalty programs and future remarketing efforts.

StrongMail Influencer facilitates referral marketing activity through a rich, interactive user experience. Users can recommend your brand via email, Facebook, Twitter, blogs and other popular social networks with the click of a button. Not only does Influencer facilitate word-of-mouth marketing, it updates each referrer on the results of their sharing activity and progress towards a particular incentive. Because Influencer tracks multi-stage sharing behavior, you can accurately assess the true viral reach of your programs.

When used in conjunction with email marketing campaigns, StrongMail Influencer becomes exponentially more powerful by enabling you to target your offer to the most highly engaged segment of your customer database.

StrongMail complements its Influencer technology with strategic services to identify key potential influencers and create compelling campaigns specially designed to motivate that audience. Once created and deployed, StrongMail Influencer’s referral marketing engine optimizes creative executions in real-time to maximize virality and impact. Using Influencer, companies have improved the performance of existing referral marketing programs by 3X or more.

Key Benefits

• Tap your best customers’ connections to grow your database with like-minded consumers
• Improve the performance of existing referral campaigns
• Expand your reach of your campaigns to include popular social networks and email
• Motivate consumers to share via an interactive, easy-to-use interface
• Inspire and reward your list members for promoting your brand
• Identify your biggest brand advocates for remarketing purposes