Reputation Services

Since 1999, Return Path has helped top marketers build relevant relationships with their customers, generating higher response rates and achieving significant returns on investment with their email program. More than 1,500 marketers rely on Return Path for email deliverability, list hygiene, list growth and performance solutions that ensure your email reaches the inbox and drives optimal response.

Sender Score Certified, formerly known as the Bonded Sender Program, is the most widely accepted whitelist available today for legitimate email senders. The program, from Return Path, Inc., is based on high reputation standards and gives marketers a way to warrant the quality of their email and improve deliverability. To qualify for Sender Score Certified, participants must meet a strict set of practices for sending commercial e-mail. In addition, once they are certified, senders undergo TRUSTe monitoring of compliance with program standards and complaint rates. If complaints rise above a certain limit, the sender can be removed from the Sender Score Certified program. StrongMail has a strategic partnership with Return Path and is a preferred provider of Sender Score Certified.