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At this months' Email Insider Summit, Stephen Geer, director of email and online fundraising for Barack Obama's presidential campaign began his keynote presentation by sharing the three cornerstones of any political campaign: messaging, mobilization and money. He explained that winning campaigns execute in those three areas. While Geer walked us through successful examples from the Obama campaign, it was easy to make parallels to email marketing. The following are some lessons from each area that email marketers must apply to their own programs.

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