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The Inbox as the Great Equalizer for SMBs
February 19, 2009 | By Ryan Deutsch
Earlier this week I watched my son play basketball against a 2nd grader that was a full foot taller than him. Needless to say it was a loooong game! Sometime during the 2nd quarter I got to thinking about how some of the small businesses I work with use email to make themselves appear "taller" in the eyes of their competitors and customers...to bad email can't make my son 6'2! Click here to read my MediaPost emailINSIDER blog on how SMBs can leverage the email channel to compete with their larger peers.

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