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Why is it that marketing and IT can't seem to get along?
February 05, 2009 | By Ryan Deutsch
The more I work with large enterprises the more excited I become when IT and marketing collaborate to enhance the customer experience. So I have to ask the question: Why do the two departments so rarely get along? Check out my thoughts on why the two teams MUST partner in my latest article on MediaPost’s Email Insider titled: Have You Hugged Your CIO Today?
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