Blogs

As my first post on the Email Marketing Insight blog, I thought I would give you some background on me.

When I tell one of my three children to hold the railing when coming down the stairs or not to touch the hot oven, they are taking advantage of my years of experience negating minor burns and abrasions.

In my non-mommy role, there is hardly a day that goes by that I’m not explaining to a colleague, prospect or client the “why” of the methodology behind an email strategy or the technology that drives it. The moniker of “email expert” didn’t come without years of research, hundreds of hours of coding experience, industry conferences and countless debates on best practices with fellow email cronies. Did I also mention that I’m a very humble person? (smile) Title aside, I’ve earned my email chops and in the end, what’s in my head can help you. All you need to do is take notes and be ready for answers that you might not want to hear.

As email marketers, we are all at different stages of our career and the sophistication level of the marketer on the other end of the line often correlates with the amount of information that is digested and eventually incorporated. My role is more about taking a concept and serving it up in a way that is understandable from the tech folks to those looking at the bottom line. With the tug and pull of getting the most of your email program in the shortest amount of time, those little nuggets of goodness might get lost. Sure, search long enough and you can eventually find someone who will tell you what you want to hear; however, good things don’t come easy. Engaging with an email expert and giving them your ear can definitely make things easier.

I liken my role in the email world as more of an email doctor. I can help fix problems but also provide a bit of insight on the best plan to keep your email programs healthy and fit, as well as ideas on how to grow big and strong. So I might say “because I said so,” but know that I’ve got your best interests at heart. If you have got the time to listen, I’ll gladly explain why.