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Tips for Email Marketing Success On Any Given Sunday
October 29, 2009 | By Ryan Deutsch
In today's MediaPost Email Insider Column, I use the game of football to provide some insights into how email marketers can improve the success of their programs. I break it down into investing in the quarterback (you) and having a good offense (driving innovation) and defense (accessing quality data). Read the article for more information and to find out my favorite team.
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