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Next week, the Canadian Marketing Association (CMA) is holding its National Convention in Toronto, May 26 – 27 2010. Titled Next: 2010, the event looks to be one of the year’s most exciting and informative Canadian marketing events, featuring keynote speakers ranging from accomplished direct marketers to environmental activists, social media gurus and even a few noted celebrities.

The CMA is breaking from tradition and taking a different approach with this event. Instead of linking their largest annual event to an exhibition, the they have eliminated the tradeshow floor to focus exclusively on making the conference experience as enriching as possible for the attendees. This decision was based on feedback from attendees and exhibitors in previous years, and I applaud the CMA for listening to their constituents and responding in such a quick and nimble way. I am honored and excited to be covering this event in conjunction with The Email Guide and look forward to learning what’s next from the best and the brightest minds in Canadian marketing.

For live coverage of the sessions, you can follow my Twitter stream at @kristinhersant or www.twitter.com/kristinhersant. I’ll be tweeting under the hashtag #cmanext2010.

UPDATE: For a complete recap of this event including a link to my 13-page Twitter Transcript, check out my blog post: The Top 10 Things I Learned at CMA Next 2010