Email Marketing Insights
December 21, 2012 | By Jason Klein
Earlier this year, StrongMail commissioned a mobile marketing survey with Forrester Consulting that was designed to find out how consumers are interacting and reacting to mobile marketing. Not surprisingly, consumers with smart phones were much more receptive to mobile marketing messages than the users of so-called dumb "feature-phones." With smart phone adoption sailing past 50% with no signs of stopping anytime soon, this is good news for marketers. It also turns out that email is the preferred method to view promotional messages on mobile phones – and a third of smart phone users have made a purchase after viewing a promotional email message on their phone.
The following infographic outlines some of the key findings, or check out the press release here.
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