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Email Marketing Insights
Tricia Robinson-Pridemore
VP of Market and Product Strategy
December 13, 2007
Email Insider Summit - Best Of
It's Thursday and I'm back home after four days at EIS. I recommend this event to any email marketer or IT professional looking to synthesize their marketing and technology strategy for the channel. As with many other email events, this one is not for beginners. This crowd knows that email is mission critical to their company and raises the bar on email effectiveness. Also, most of the crowd skis (except for me who has a strict policy against doing anything daring or dangerous on a business trip). So if you like to ski and manage email effectiveness for your organization, I hope to see you next December.
My "Best Of EIS 07":
Best Panel: "The Democratization of Email” with (pictured above L-R) David Baker, Avenue A/Razorfish; Jim Champlin, Allstate; Doug Purcel, 24 Hour Fitness; and Robert Frady, Live Nation (not pictured).
Best Interview: Alan Chapell interviews Kevin Olsen (see my post)
Best Case Study: "Email on the Global Stage" with Daryl Nielson and Jared Hansen from HP.
Best Meal with a Customer: The Riverhorse (customer confidential)
Posted by: Tricia Robinson-Pridemore at 12:25 PM
Categories: Email Insider Summit
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