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Email Marketing Insights

Tricia Robinson-Pridemore
VP of Market and Product Strategy

December 11, 2007

LIVE from Email Insider Summit - Tuesday

This sold-out event has included some good sessions, but the one I always look forward to is the email data "dump" courtesy of David Daniels. Some noteworthy consumer email stats he provided yesterday:


  • 26 percent of the inbox is opt-in email.

  • Consumers receive on average 274 emails per week to their personal address.

  • 74 percent of consumers have two email accounts.

  • 8 percent of email recipients triage their email inbox on their handheld first - up from 6 percent last year.


Posted by: Tricia Robinson-Pridemore at 10:19 AM
Categories: Email Insider Summit

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