Blogs
Email Marketing Insights
Kara Trivunovic
Sr. Director of Strategic Services
Kristin Hersant
Vice President of Corporate Marketing
April 30, 2009
What Email Marketers Can Learn From Their Friends in Accounting!
I had the opportunity to speak at the Canadian Marketing Association annual meeting in Toronto this week, and the topic was email marketing ROI. As some of you may know, I was a CPA before I jumped head first into digital marketing and, in particular, email. So I feel just as at home in Excel as I do in email marketing applications. Now, I know what you are thinking -- how does one go from accounting to blogging about email marketing? Well, it probably has something to do with the fact that I was a terrible accountant. However, I was able to learn a few things that have served me well over the years, and believe it or not, a few of the lessons provide insight that is easily applied to the email channel and how we can look at calculating program effectiveness. Read the full article at my MediaPost Email Insider Blog!
Posted by: Ryan Deutsch at 11:51 AM
Categories: Email Marketing , Events , Tips
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I can see how being an accountant would allow you to really study the numbers generated from an email marketing campaign.
Comment by Nick Stamoulis – May 14, 2009 8:48 AM