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Email Marketing Insights
Kara Trivunovic
Sr. Director of Strategic Services
Kristin Hersant
Vice President of Corporate Marketing
October 16, 2009
CSN Stores Generates 3X Lift in Email Referral Program Performance with StrongMail Influencer
StrongMail announced a new case study with CSN Stores this week that showcases an overhaul of their existing customer referral program. CSN Stores believed that its existing email-based referral program wasn't living up to its potential or making it easy enough for these customers to spread the word about CSN Stores. As a result, CSN Stores turned to StrongMail to create a new referral program that leveraged StrongMail Influencer and our strategic services team to spread the word about its CSN Rewards loyalty program and inspire people to shop with CSN.
Working with StrongMail, CSN Stores developed a StrongMail Influencer campaign that incentivized current Rewards members with a credit to their Rewards account for each friend that enrolled in the program and made a subsequent purchase. Additionally, referred friends were also rewarded with a credit for extending the offer to their networks. CSN Stores then launched the StrongMail Influencer campaign via email to its Reward members and also featured it in the weekly CSN Recommends email newsletter.
Not only did the StrongMail Influencer-powered referral campaign increase reward program sign-ups by a factor of three, it significantly expanded its reach beyond CSN's existing customer base. For every 1.8 customers from the initial mailing who shared the email, one new CSN Rewards account was created, and one in ten of those new members went on to complete a purchase.
This is a powerful example of what's possible when you leverage the natural synergies of email marketing and social media to acquire new customers. If your current referral campaigns aren't leveraging social media, you should consider refreshing them to boost program performance.
Posted by: Kristin Hersant at 4:25 PM
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