Blogs
Email Marketing Insights
Kara Trivunovic
Sr. Director of Strategic Services
Kristin Hersant
Director of Corporate Marketing
January 7, 2010
Addressing Email Recipients Based on Customer Life Cycle
If you'd like to address the contacts in your email database based on customer life cycle, but don't know where to start, I recommend that you read my latest article in BtoB Magazine.
Knowing where your customers are in the customer lifecycle and sending them relevant messages for each stage is an effective way to increase conversions and customer satisfaction. As I write in my article, you can start out small and then expand your campaigns as you get more comfortable with it.
Posted by: Kara Trivunovic at 4:44 PM
Categories: Email Marketing , Tips
0 TrackBacks
Listed below are links to blogs that reference this entry: Addressing Email Recipients Based on Customer Life Cycle.
TrackBack URL for this entry: http://www.strongmail.com/cgi-bin/mt/mt-tb.cgi/231
Leave a comment