Blogs
Email Marketing Insights
Kara Trivunovic
Sr. Director of Strategic Services
Kristin Hersant
Vice President of Corporate Marketing
January 11, 2010
Fresh New Email Marketing Ideas for 2010
With every new year comes an opportunity to stop, review and re-evaluate things that may not be working in your life. Email marketing is no exception. Take this opportunity to review what worked and what didn’t for your campaigns in 2009 and identify several manageable goals that you can accomplish to take your email marketing programs to the next level in 2010.
Looking for inspiration? StrongMail just released our Q409 Email Breakthrough Report, featuring some innovative ideas that you can use to rev up your existing campaigns.
A few of the ideas include:
- Build a list specifically themed around promotions, offering consumers first access the latest deals
- Integrate user-generated content to foster a sense of community through email
- Launch an “email marketing mini-series” to highlight time sensitive promotions
- Use email and social media integration to launch a viral marketing campaign designed to acquire new customers
- Run a promotion designed to boost email open rates
Download the full report for detailed examples of each of these tactics (with creative samples) and start thinking about how you can apply some of these concepts to your own email marketing programs.
http://www.strongmail.com/resources/whitepapers/wp-email-breakthrough-Q409.php
Maybe your closet isn’t the only thing that could use a little spring cleaning.
Posted by: Kristin Hersant at 7:25 PM
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Good ideas for someone just starting out.
Comment by Michael – February 11, 2010 6:57 AM