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Email Marketing Insights
Kara Trivunovic
Sr. Director of Strategic Services
Kristin Hersant
Vice President of Corporate Marketing
May 13, 2010
A Deliverability Must: The EEC Releases New Email Authentication Guide
The Email Experience Council (owned by the the Direct Marketing Association) released a new whitepaper today that contains useful information on the different types of email authentication (SPF, Sender ID, DomainKeys and DKIM) and when you should use each type. The report also contains a handy chart that details which types of authentication are being enforced by which ISPs, so you can plan based on the domain composition of your list.
The report is free for EEC members and $149 for everyone else. To get it, visit the following link:
EEC Deliverability Roundtable Email Authentication Whitepaper >>
Posted by: Kristin Hersant at 5:55 PM
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