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Kara Trivunovic
Sr. Director of Strategic Services
Kristin Hersant
Vice President of Corporate Marketing
Kristin Hersant
Vice President of Corporate Marketing
An interactive marketing veteran, Kristin Hersant has more than 14 years of experience managing successful integrated marketing programs to raise awareness and generate demand. An active voice in the industry and regular contributor to marketing trade publications, Hersant has risen to become a respected leader in the field of email marketing and social media for B2B and B2C marketing. Since joining StrongMail in 2004, Hersant has spearheaded its corporate marketing efforts, which have helped fuel the company’s strong growth and industry reputation.
Most recently, Hersant served as the global marketing communications manager for Mindjet, where she implemented innovative marketing programs and branding initiatives that helped increase global sales by 20 percent. Prior to Mindjet, Hersant played a pivotal marketing role at L90, where her efforts helped lead the company to its highly successful IPO in 2000. Hersant’s marketing experience also spans influential positions at Better Brand Management, FeatureCast and Buzz Magazine. Hersant holds a BA in history from UCLA.
Recent Posts:
- - The Top 10 Things I Learned at CMA Next 2010
- - Email's Critical Role in The Evolution Towards Real-Time Marketing
- - Sharing Tools in Email: The Social Media Call to Action?
- - The Canadian Marketing Association is Ready To Show Your What’s Next in 2010
- - A Deliverability Must: The EEC Releases New Email Authentication Guide
- - The Integration of Social Media and Email Marketing: The Power of Customer Engagement