Last week, we officially launched Strategic Services here at StrongMail! This is an especially exciting time for me, as my team has been working long and hard to put together the solid programs that we’re now offering to our customers. The effort began by taking a fresh look at the biggest challenges that e-marketers were having with their email programs. And not just general concerns. We interviewed our clients for their feedback and probed deep into their programs to discover execution challenges that they didn’t even know existed. Based on our extensive we research, we developed the following programs that span migration from an ESP or custom solution to an extensive program audit and training in best practices:

• StrongMove expedites and manages the transition of existing email programs to StrongMail, whether from an ESP or custom in-house solution. This includes the migration of data and creation of streamlined connections to all lists, unsubscribes, opt-outs, links, templates and other program features, thereby ensuring proper setup for optimal performance.
  
  
• StrongResults audits a company’s marketing and transactional email programs from start to finish with in-depth analysis and recommendations for optimizing program elements to meet business objectives, including messaging, design, list segmentation and proper testing strategies.
  
  
• StrongPractices provides authoritative training on email marketing best practices that are customized to each client’s unique business model and establishes the foundation for implementing and maintaining a successful email strategy, including deliverability tactics, sender reputation and CAN-SPAM compliance.

In addition to these three programs, we also offer creative services and strategic planning to cover all the bases. I’ve been fortunate enough to build a passionate team of experts that span the globe, so no matter how big or small your project is, we can help. Oh, and since we have team members in several international time zones, we can quickly respond to clients with tight deadlines. For example, if you happen to submit a request for a minor template edit at 4pm EST, our UK team can do the work and have it waiting for you when you get in the next morning.

Things like that get me so excited about working at StrongMail. With my experienced team and the resources at our disposal, we have the ability to design effective programs that help e-marketers overcome real-world challenges.

To give you an example of the ways that we look to optimize our clients’ email programs, I am going to use this blog to do regular, informal critiques of email templates sent in by readers. For each critique, I will do a free high-level review and offer my thoughts to how it compares with the numerous templates we review each day. I plan on doing about 3 – 4 reviews a month, so send in yours today for consideration. You can email your template to strategy@strongmail.com.

I look forward to sharing these template reviews in future posts.